Audience Growth Strategist (SEO, Analytics)

Remote /
Audience & Revenue – Audience Growth Strategy /
Permanent US (full-time)

Responsibilities

    • Audit existing and in-development web properties against the most current SEO best practices and identify opportunities for improvements in either on-page or content-focused search rankings.
    • Create clear reports for internal teams, clients, and prospects defining programs of action for improving organic search engine traffic
    • Define key metrics that align with client business goals, support and implement custom tracking using Google Analytics, Google Tag  Manager, and other analytics and business intelligence platforms
    • Support implementation of cross-platform data aggregation projects.
    • Craft reports using aggregated data from multiple sources that help answer key user insights or business questions.
    • Collaborate with UX designers and web strategists to provide thoughtful recommendations on measuring the results of implemented strategies including analytics set-up, custom events, audience segments, and conversion funnels.
    • Establish benchmarks and scrutinize metrics to improve traffic, conversion rate, user experience, and client satisfaction.
    • Prepare and present reports on site performance and analytics to clients.
    • Help develop strategy and technical requirements to support SEO friendly development including: URL structure, Schema markup, and redirect strategy. 

Requirements

    • Experience setting up and monitoring analytics platforms (especially Google Analytics), including custom dashboards, segments, events, and conversion paths.
    • Experience working with tag managers (especially GTM)
    • Experience managing multiple properties in Google Search Console and making meaningful recommendations based on feedback from search console.
    • Experience using third-party platforms for evaluating site SEO and making sense of their results (especially Yoast, Moz, SEMrush and Ahrefs).
    • Ability to quickly understand large sets of data and draw meaningful inferences (especially with tools like Google Analytics custom reports, Excel, Google Sheets and Google Data Studio).
    • At least two years of experience in search engine optimization and analytics across multiple properties.
    • Significant experience with Google Analytics or similar tools for understanding website usage patterns.
    • Flexibility to implement a wide variety of strategic plans to improve client site performance.
    • Grit to address complex configurations and challenges.
    • Excellent verbal and written English communication skills, including the ability to communicate clearly with internal teams and clients about technical and non-technical matters.
    • Broad understanding of online search market and familiarity with common concepts, tools, and terminology.

Nice to have

    • WordPress experience preferred.
    • Ability to understand search engine optimization techniques and the impact of website code on site performance in search engines.
    • Experience with marketing automation platforms like Eloqua, Marketo, and Salesforce.
    • Experience with A/B and multivariate testing platforms including Optimizely and Google Optimize Pro.
    • Agency or other experience working on projects for clients.
    • Familiarity with MS Office, iWork, Google Docs, Teamwork.
    • Portfolio showcasing search engine optimization numbers and/or analytics experience.
    • Experience working in a distributed environment appreciated.


10up has been making the web better by finely crafting websites and tools for content creators since 2011. With ~200 experts in digital strategy and management, software engineering, user experience and interactive design, cloud infrastructure, and audience and revenue optimization; we’re big enough to conquer any challenge, and small enough to care. 10up is committed to the ideal of a diverse and inclusive workplace, welcoming anyone and everyone who shares and lives our core business values. We look forward to connecting with you!