- Administer all aspects of HubSpot including user roles, permissions, views, and object  settings.

- Customize and maintain CRM properties, pipelines, sequences, templates, and dashboards.

- Implement scalable workflows, lists, scoring models, and integrations tailored to  business needs.

- Build and optimize HubSpot workflows for lead nurturing, lifecycle stages, task creation, alerts, and deal progression.

- Automate marketing and sales operations including emails, form responses, lead assignments, and campaign triggers.

- Ensure minimal tech debt through clean, modular, and reusable automation logic.

- Build custom modules using HubSpot CMS (HubL, HTML, CSS, JS).

- Integrate HubSpot with third-party tools using APIs, webhooks, and middleware (e.g., Zapier, Make, Workato).

- Collaborate with developers and data engineers to ensure end-to-end system cohesion and data consistency.

- Maintain and improve data hygiene via deduplication, segmentation, property  management, and clean-up processes.

- Own contact and company import/export, syncs with external platforms, and structured  data mapping.

- Define and enforce CRM usage standards and best practices across global teams.

- Create performance dashboards and reports for marketing attribution, lead conversion, pipeline velocity, and campaign ROI.

- Collaborate with GTM and analytics teams to deliver actionable insights through data storytelling.

- Translate business needs into HubSpot configurations with minimal technical complexity.

- Act as the functional SME for all things HubSpot — from campaign execution to CRM structure.

- Partner with Sales, Marketing, and Customer Success teams to improve customer journeys and lifecycle marketing.

- Develop HubSpot usage guides, onboarding documentation, and internal process SOPs.

- Conduct training sessions for users and stakeholders to ensure successful platform adoption.

- Stay ahead of HubSpot releases, and evangelize new features across teams.