Social Media Manager
Dubai Office
Marketing – SMM /
Full-time, Office /
On-site
As the Senior SMM Specialist, you will be responsible for developing and executing high-impact social media strategies that resonate with a tech-savvy Web3 audience. You will manage and grow our social media channels, ensuring alignment with our brand’s voice, values, and community engagement. This role requires a creative mindset, strategic thinking, and hands-on experience in the Web3 space, including blockchain, decentralized finance (DeFi), NFTs, and DAOs.
Social Media Strategy & Planning
- Create and manage a comprehensive strategy across platforms (Twitter, TikTok, Instagram, Discord, Telegram, LinkedIn, etc.) with a focus on Web3 trends and community building
- Keep up with blockchain, crypto, NFTs, DAOs, and DeFi developments, and integrate these into strategy
- Plan and execute data-driven social media campaigns for brand initiatives, product launches, partnerships, and events
Content Creation & Execution
- Craft engaging and educational content tailored to Web3 audiences (posts, threads, memes, visuals), in collaboration with content teams
Community Engagement & Relationship Building
- Actively monitor and engage with the Web3 community—responding to queries, facilitating discussions, and managing conversations to foster trust
- Identify and collaborate with influencers, thought leaders, and key Web3 players to boost reach and authority
Analytics & Cross-Team Collaboration
- Track and analyze key social media metrics, providing insights and recommendations to optimize performance
- Work closely with marketing, product, and community teams to ensure alignment with broader goals
Experience Required
- 3+ years in Social Media Marketing, including 2+ years specifically in Web3, blockchain, or crypto industries
- Proven track record managing and growing social media channels (Twitter, Discord, Telegram, etc.) for Web3 projects or startups
- Demonstrated success in running data-driven social media campaigns
- Experience in community management and building online communities
- Familiarity with influencer marketing in the Web3 space
Skills
- Strong written and verbal communication skills, with the ability to simplify complex Web3 concepts
- Deep understanding of blockchain, crypto, DeFi, NFTs, and DAOs
- Proficiency in analytics tools (Google Analytics, Hootsuite, or similar)
- Ability to create engaging, educational, and platform-appropriate content
- Skilled at measuring performance and optimizing strategy based on insights
Mindset
- Data-driven and results-oriented approach
- High level of autonomy and ownership in a dynamic, fast-paced environment
- Passionate about the Web3 ecosystem and staying on top of trends
- Adaptable and proactive, comfortable navigating change and ambiguity
- Collaborative team player with a strong sense of community engagement
Why you'll love working with us
- Join a young, creative team in a fast-paced and supportive environment
- We’re open to new ideas — if you’ve got a vision, pitch it and make it happen
- Enjoy competitive pay that matches your skills and experience
- Be part of a company that’s shaping the future of DeFi
- Take time when you need it — we offer unlimited vacation days
- Get fully compensated for your work gear — we’ll set you up for success
- Travel with us! We host an annual team retreat at a top international location
Join us in shaping the future of DeFi with 1inch!
