Campaign Manager, Self-Serve Business
Remote (US or Canada)
Marketing – Marketing /
Full Time Remote /
Remote
About 1Password
At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information.
If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.
As the self-serve campaign manager at 1Password, you will play a critical role in driving revenue growth of our self-serve business through strategic campaign development, execution, and measurement. Reporting to the Director of SS Growth, you will own the strategy and execution of cross-channel B2C and B2B SS campaigns, as well as oversee the end-to-end strategy and execution of 1Password’s influencer program spanning all business lines.
This is a remote opportunity within Canada and the US.
What we're looking for:
- Bachelor’s degree in Marketing, Economics, Business Administration, Communications or a related field.
- 3-5 years of experience in marketing, campaign management, or a related field, with increasing levels of responsibility.
- Proven ability to understand customer needs and craft creative, targeted, and on-brand marketing campaigns that effectively engage and convert.
- Demonstrated ability to develop and execute successful full-funnel marketing campaigns.
- Strong analytical skills and experience with performance metrics, data analysis, and reporting.
- Excellent communication, interpersonal, and presentation skills.
- Proven ability to lead and influence cross-functional teams.
- Ability to work effectively in a fast-paced, dynamic environment, managing multiple projects simultaneously.
- Strong attention to detail and commitment to deliver high-quality work.
- Demonstrated ability to think critically, solve problems creatively, and make sound decisions with imperfect information.
- Experience mentoring and coaching team members is a plus.
- SaaS Marketing Experience: Experience working in a SaaS marketing role, particularly with a focus on self-service or product-led growth, is highly valuable.
- Small Business Marketing Expertise: Experience marketing to small businesses is a plus. This involves understanding the unique challenges and needs of small business owners and tailoring messaging accordingly.
- Data-Driven Marketer: A strong data-driven mindset is crucial. This includes experience with marketing analytics tools (e.g., Google Analytics, Looker, SQL) and the ability to analyze data to optimize campaigns and measure ROI.
- Experience developing and executing influencer marketing strategies, including identifying relevant influencers, negotiating partnerships, and measuring campaign performance. Familiarity with influencer marketing platforms and tools is a plus.
- Experience with Asana or other program management tools.
Bonus points for:
What you can expect:
- Campaign Strategy and Development:
- Develop and own full-funnel evergreen and tentpole campaign strategy across B2C and B2B SS, aligning with broader marketing objectives and tailored to target audience.
- Collaborate with the PMM team to analyze market research and competitive intelligence, identifying key trends and opportunities to inform the development of effective campaign strategies.
- Collaborate with cross-functional teams (Marketing, Product, Partnerships, Data & Technology, Customer Experience, etc.) to develop comprehensive campaign strategies that enhance customer acquisition, retention, and monetization. Influence stakeholders and gain buy-in on campaign plans.
- Program Management and Execution:
- Lead end-to-end management of integrated marketing campaigns with cross-functional channel leads (e.g., email, paid advertising, social media, content marketing).
- Lead strategy and execution of Influencer marketing program.
- Orchestrate multiple complex programs simultaneously, managing timelines, budgets, deliverables and resources effectively.
- Proactively identify and anticipate potential roadblocks and develop mitigation strategies.
- Performance Measurement and Analysis:
- Establish key performance indicators (KPIs) for all campaigns and develop robust tracking and reporting mechanisms to monitor campaign performance
- Analyze data, identify trends and insights, and provide actionable recommendations to improve campaign effectiveness.
- Present performance reports and insights to key stakeholders, effectively communicating campaign results, business performance, and recommendations.
- Stakeholder Management:
- Build strong relationships with key stakeholders across the organization, fostering collaboration and ensuring alignment on campaign objectives and strategies.
- Proactively communicate campaign progress and results to stakeholders, providing regular updates and seeking feedback.
- Influence stakeholders and gain buy-in on campaign plans and recommendations.
- Foster an inclusive environment by soliciting diverse viewpoints and incorporating them into team direction.
USA-based roles only: The annual base salary for this role is between $100,000 USD and $136,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The annual base salary for this role is between $94,000 CAD and $128,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.
You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.
We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged at 1Password—it's an essential part of how we will be successful at 1Password.
Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.
What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:
Health and wellbeing
👶 Maternity and parental leave top-up programs
🏝 Generous PTO policy
💖 Four company-wide wellness days
Growth and future
📈 Company equity for all full-time employees
💸 Retirement matching program
🔑 Free 1Password account
Community
🤝 Paid volunteer days
🌎 Employee-led inclusion and belonging programs and ERGs
🏆 Peer-to-peer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing nextbit@agilebits.com with subject "AI accommodation request". For additional information see our Candidate Privacy Notice.
