Campaign Manager

Fairfax /
General U.S. – Fairfax /
Full-time
We are looking for a dynamic and talented Campaign Manager who can help to hyper-charge our growth as we continue to scale! In this highly collaborative role, you’ll be expected to have a strong focus on the top priority opportunities in our corporate pipeline to work with Marketing and Sales to influence those opportunities, and drive corporate growth. Your ultimate goal is to positively impact our corporate growth trajectory through leading and managing all aspects of the company’s marketing initiatives. 

We are 3PILLAR GLOBAL

We build breakthrough software products that power digital businesses. We are an innovative product development partner whose solutions drive rapid revenue, market share, and customer growth for industry leaders in Software and SaaS, Media and Publishing, Information Services, and Retail.
 
Our key differentiator is our Product Mindset. Our development teams focus on building for outcomes and all of our team members around the globe are trained on the Product Mindset’s core values – Minimize Time to Value, Solve For Need, and Excel at Change. Our teams apply this mindset to build digital products that are customer-facing and revenue-generating. Our business-minded approach to agile development ensures that we align to client goals from the earliest conceptual stages through market launch and beyond. 

Responsibilities: 

Demand Generation
•Lead  inbound and outbound campaigns to optimize marketing funnel and increase leads for Media and Information Services portfolio

•Develop and implement strategic marketing campaigns against our identified segments within the Media and Information portfolio to support growth employing direct marketing and integrated, multi-channel campaigns

•Architect, optimize, and distribute multi-channel campaigns across key portfolio initiatives and investments, including webinars, social media, customer touch points, and thought leadership

•Write compelling copy for email and social campaigns that matches brand voice

•Understand our perspective clients’ buying journey, create and refine personas, map the journey and collaborate with the content lead to push stakeholders of different personas to the next stage in the buying cycle

•Collaborate with engineers, product development, and Commercial Team to maximize effectiveness of marketing campaigns and retention efforts

•Work with the Brand Manager and Digital Marketing to plan, manage, and execute digital and analog campaigns including lead nurturing to generate high-quality leads

•Deliver comprehensive lead nurture programs and email marketing for each targeted audiences within Media & Information Services

•Lead strategy to streamline and optimize paid media efforts for Media & Information Services portfolio


Reporting & Analytics
•Utilize data to develop the marketing strategy for the Media and Information Services portfolio 

•Track and analyze marketing program performance and adjust strategy and tactics to increase effectiveness and marketing ROI

•Develop, measure and report on marketing KPIs to the commercial team and other business stakeholders

•Monitor long-term/developing market trends and best practices, gather product/customer/competitor intelligence, drive cross business-unit initiatives, and sustain business model innovation by understanding new, emerging segments

•Identify targeted market segments for new opportunities and direct marketing efforts

•Identify new channels to market, list sources and lead sources for focused marketing opportunities and sales support


Qualifications: 

•5-8 years of experience developing marketing plans and strategies to help teams deliver results; ideally in a high-growth environment.

•Experience in messaging strategy, content development, end-to-end campaign development, delivery and measurement. 

•Experience in building and managing ABM programs, including targeting and surrounding top accounts, creating targeted messaging, and utilizing intent signals to understand prospect behavior and needs for personalized outreach. isolating and surrounding top targets

•Established understanding of marketing technology platforms including intent data, ABM, marketing automation (marketo) and others 

•Highly developed interpersonal skills, with the ability to relate to people at all levels both internally and externally.

•Excellent written and verbal communication skills. 

•Technology industry experience is highly preferred.

•B2B and professional services experience is highly preferred.

•Proven results driving business metrics and optimizing for ROI.

•Ability to manage both short-term and long-term priorities simultaneously.


3Pillar Benefits, What We Offer:

•Employer funded medical plan for employees and their dependents.

•Employer funded dental plan for employees and their dependents.

•401K retirement savings plan with 100% match of the first 3% of employee contributions and 50% of the next 2%.

•Company paid disability and life insurance and the option to purchase additional coverage for yourself and family.

•Unlimited PTO Policy; we promote a flexible work environment and encourage our employees to maintain a healthy work/life balance.

•11 Company paid Holidays

•Generous Parental Leave


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