Director of Marketing

Fairfax /
General U.S. – Fairfax /
Full-time
We are looking for a dynamic and talented Director of Marketing who can hyper-charge our growth as we continue to scale! In this highly collaborative role, you’ll be expected to have a strong focus on the top priority opportunities in our corporate pipeline to work with Marketing and Sales to influence those opportunities, and drive corporate growth and market share. Your ultimate goal is to positively impact our corporate growth trajectory through leading and managing all aspects of the company’s marketing initiatives including: lead generation, advertising, social selling, lead nurturing, brand extension, thought leadership, and content marketing. This role can be based in the DC area, Greater NYC, or Greater Boston.
 
Responsibilities: 

Demand Generation
•Oversee the planning, development and execution of industry-aligned demand generation programs to generate leads from both new prospects and existing customers that meet buyer profiles.
•Accelerate the leads through the sales and marketing funnel, ultimately meeting quarterly and annual revenue growth goals.

•Build and lead a demand generation function that includes oversight of industry-aligned demand generation specialists.

Internal and External Collaboration
Success in this role will be dependent on close collaboration and alignment with the following:
•Industry portfolio sales leads to ensure consistency of messaging in demand generation campaigns and to exploit competitive differentiators and optimize account- based marketing programs.

•External creative service agencies to develop compelling content and calls to action (CTAs) that capture attention of top-of-funnel leads, as well as accelerate deals through the sales and marketing funnel. Ensure content and calls to action are aligned to messaging and mapped to segments, buyer personas and stages in the buying cycle.

•Digital marketing team members and/or external agencies to ensure websites, landing pages and owned digital channels actively promote demand generation content and campaigns.

•Corporate marketing/influencer marketing/PR staff and agencies to align the corporate communications editorial calendar and social media calendars with demand generation efforts.

•Sales development reps (SDRs) to ensure that lead follow-up and outbound sales messaging are consistent with marketing messages.

•Sales leadership to establish and execute on account-based marketing programs.

•Sales enablement teams to develop “sales plays” to support each demand generation initiative and to ensure alignment with sales to support pipeline goals.

•Customer success management and support services to identify customer leads to drive existing-customer growth by delivering effective cross-sell and upsell campaigns. Partner/channel marketing to leverage demand generation campaigns in co-marketing activities.


Leadership and Measuring Effectiveness
•Conduct analysis to assess the effectiveness of our campaigns and channels and calibrate accordingly.

•Measure all KPIs to ensure we are moving in the right direction, optimizing spend and dramatically growing the quantity and quality of inbound leads.

•Manage and direct a team of on-shore and off-shore experts.

•Monitor long-term/developing market trends, gather product/customer/competitor intelligence, drive cross business-unit initiatives, and sustain business model innovation by analyzing new, emerging segments.

 
Qualifications:

•10+ years of experience managing a global department in a rapid growth company.

•Experience across all facets of marketing, including market research, brand strategy, end-to-end campaign development, delivery and measurement, and digital strategy.

•Strong copy-writing and copy-editing skills and experience creating or working with others to create content (blog posts, podcasts, infographics, case studies, videos) targeted to buyers at all stages of the marketing funnel

•Agency experience and an understanding of ABM strategy and implementation preferred. 

•Familiarity with marketing technology including Marketo, Salesforce, Google Analytics, and ABM software

•Highly developed interpersonal skills, with the ability to relate to people at all levels both internally and externally.

•8-10 years of experience working in Marketing in the B2B services or technology space; familiarity with agile and/or product development best practices a big plus

•Experience managing a Marketing budget.

•Proven results driving business metrics and optimizing for ROI.

•Ability to manage both short-term and long-term priorities simultaneously.

•High tolerance for ambiguity and the willingness/ability to figure things out without having all the answers

•Eagerness to learn, develop and grow as a marketing professional.


3Pillar Benefits, What We Offer:

•Employer funded medical plan for employees and their dependents.
•Employer funded dental plan for employees and their dependents.
•401K retirement savings plan with 100% match of the first 3% of employee contributions and 50% of the next 2%.
•Company paid disability and life insurance and the option to purchase additional coverage for yourself and family.
•Unlimited PTO Policy
•11 Company paid Holidays
•Generous Parental Leave

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