The Copywriter is responsible for generating texts, titles, content, big ideas, concepts, manifestos and communication deployments for all means. Should use quick thinking to generate creative solutions by being critical and analytical by turning a KPI into a high-impact creation for the target.
Have knowledge or willingness to be inside the client;
Knowledge and / or willingness to work with goals;
Understand and correctly use the voice of the company;
Participate in multi-disciplinary squads.
Solid experience in creating advertising / digital parts;
Professional experience in advertising agencies;
Portifolio with great marks and description of performance;
Experience in the creation of institutional campaigns and brand positioning.
Easy to carry out benchmarking research, present references and defend ideas;
Advanced knowledge of media formats and digital platforms. Ex: Facebook, Instagram and Youtube;
Experience in creating 360º campaigns: ON, OFF, BTL and Mobile;
Ensure the consistency of the idea presented in the multiple channels;
High creative level.
Graduation in Advertising, Communication, Marketing or similar;
Experience with display, social media and mobile media campaigns;
Basics of web technologies and tools;
English Advanced / Fluent.