Communications Lead

New York City or Remote /
Business – Marketing /
Full Time
Arbol is a FinTech company offering global climate risk solutions for businesses in the agriculture, energy (traditional and renewable), maritime, and leisure sectors. Arbol’s proprietary pricing platform enables users to get live pricing directly through the app in a matter of minutes. The platform leverages a decentralized climate data network (dClimate), blockchain technology and an AI underwriter designed to price risks efficiently to make parametric protection products and SaaS services accessible and affordable for traditionally underserved and underinsured regions and businesses. 

Arbol is a growth-stage startup with a passionate team spread out across the continental United States. Arbol maintains a company HQ centrally located in New York City, offering employees the flexibility to either have an in-person working experience or to work remotely.

Responsibilities

    • Develops content and directs creative execution to provide a consistent, targeted, and impactful message.
    • Managing relationships with media contacts, including trade and industry publications, national publications, podcasts, and newsletters. Experience using tools like PR Newswire, Meltwater, Muck Rack are preferred but not required. 
    • Planning/executing PR campaigns to proactively pitch Arbol products and programs to relevant audiences and media publications. 
    • Helping to manage relationships and deliverables with an outside PR firm and any outside marketing/PR vendors. 
    • Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
    • Directs in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of strategic communications projects.
    • Contributes ideas for new programs, researching and recommending innovative branding techniques.
    • Researches and understands key business challenges, customer behavior, and target audiences. 
    • Identifies and presents opportunities for consistency in messaging across channels from in-store signage to digital to print.
    • Works with leadership to take the pulse of overall business activity to identify cross-marketing and PR opportunities.
    • Stays informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.

Qualifications

    • The ideal candidate should be comfortable working in a fast paced work environment and have a background in strategic communications/PR, media, journalism, or marketing.
    • Excellent writing skills and previous communications/PR experience is required. 
    • Experience working with applications like Hootsuite, Meltwater, Muck Rack, PR Newswire/Cision, Adobe Creative Cloud, and Google Analytics are preferred, but not required.
Arbol is a financial services company that helps business entities protect against climate risk. Our mandate is to modernize and grow the climate and weather risk spaces in all directions. Climate data, advanced climate modeling and pricing, blockchain, and open source/community projects are how we use technology to cater to risk-exposed entities in agriculture, energy, and other sectors.

We are based in NYC, but about 70% of the company is fully remote. We offer very good health plans fully covered by the company, as well as stock options.