Performance Marketing Manager

Remote /
Marketing /
Full-time
Binance.US is the fastest growing and most integrated crypto platform in the United States. Our mission is to provide liquidity, transparency, and efficiency to financial markets by creating products that leverage crypto to unlock the power of everything.. We build bridges between traditional finance and digital markets that enable growth for all—empowering the future of finance.

Binance.US is looking for a rockstar Performance Marketing Manager to join our Marketing team and boost our acquisition and lead generation strategies. You will work closely with analytics and creative teams to develop integrated campaigns to convert and influence target user segments. 

The ideal candidate for this position is someone who is comfortable wearing multiple hats in a fast-growing startup environment, switching effortlessly between strategic planning and effective execution. This position is a full-time position and can be fully remote.

Responsibilities

    • Own and optimize performance marketing strategies to drive user acquisition and growth
    • Create and manage paid digital strategy including social, search, ASO, SEO and other growth channels to achieve KPI
    • Create, manage and experiment with user acquisition and growth marketing campaigns
    • Actively work to optimize user acquisition strategies across all channels
    • Own setting key performance targets (CPA, ROAS, LTV/payback, etc.), forecasting and reporting on results
    • Define paid digital resourcing needs and manage agency and vendor relationships
    • Collaborate cross-functionally with all teams including operations, product and brand to identify and execute on opportunities to drive growth
    • Constantly monitor conversion performance and apply data-driven strategies

Requirements

    • 3-5+ years of experience in performance marketing, growth marketing, ASO, SEO, or related fields
    • Extremely data-driven in developing and optimizing growth strategies
    • Analytical thinker with experience in tools like Google Analytics, Similarweb, AppAnnie and AppsFlyer
    • Passion for innovative technology, financial markets, and the cryptocurrency ecosystem
    • Strong project management skills: ability to lead and collaborate effectively with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward
    • Self-starter who enjoys taking initiative and thrives in a fast-paced environment
    • Proven track record of delivering successful campaigns that drive growth and bottom-line impact
    • Excellent analytical, communication, and storytelling skills
    • Excellent copywriting skills are a plus
    • BA or above in Marketing or related field

Binance.US is an Equal Opportunity Employer. Our mission is to give all Americans access to digital assets, and we thrive because of the diverse and inclusive team that we are building. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.