Manager, Commerce Business
Remote
Revenue – Commerce /
Full-time /
Remote
Bustle Digital Group is seeking a Commerce Manager to join our successful and growing Commerce (affiliate marketing) Team. The team consists of editors and business strategists who create well-researched, data-driven articles about products for all of BDG’s sites (including Elite Daily, Bustle, The Zoe Report, Mic, Inverse, Scary Mommy, as well as other current and future sites owned by BDG). Commerce articles are written to generate revenue from sales of products featured in the articles.
This position will assist in devising and implementing data-driven marketing and editorial tactics for BDG’s commerce business; analyze product sales and traffic performance to form recommendations for continuous improvement of commerce content and marketing distribution strategies; research and discover interesting products for the commerce team to consider for promotion; and coordinate with internal edit, design, marketing, tech, business insights and finance teams to assist in growing and managing the commerce business.
This is an exciting, growing team at BDG, so the role requires being flexible and motivated, and excited by the challenge of finding ways to optimize our content and marketing strategy, which changes regularly as digital trends change. We’re seeking candidates who are analytical, data-oriented, have strong organizational and spreadsheet/model-building skills, and can combine that with a deep understanding and ability to help create content that effectively drives clicks and purchases. This requires right-brain and left-brain skills–the work is at the intersection of where art meets science. In addition to being analytical and creative, candidates should be hard-working and excited to try new things.
Key Responsibilities
- Help develop and manage marketing campaigns and ads across major social media platforms, newsletters, search, etc. to drive traffic to commerce content that leads to product purchases.
- On a daily basis, update models and use other tools to analyze revenue and traffic performance of commerce content across various marketing channels (social, search, newsletter, etc). Synthesize data from various sources (internal dashboards and external sources, like Google Analytics, Amazon Associates, etc) and use it to update models (using Google Sheets and Excel).
- Help identify the best affiliate products and product images to feature in articles and across marketing platforms, based on click and purchase data analysis, research into digital trends, and a deep understanding of digital shopping behavior and what drives user engagement.
- Build new models and spreadsheets as needed to analyze performance data, organize content and team processes, and create team and management presentations.
- Assist in other projects, including analyzing and researching optimal affiliate strategies, marketing and e-commerce trends, and A/B testing affiliate tactics to promote revenue growth.
- Help manage the workflow of part-time commerce employees who assist in content creation and performance analysis.
Qualifications:
- Strong attention to detail; strong analytical, model-building, and organizational skills
- BA/BS degree (Marketing, Business, Product Merchandising, Journalism or loosely related fields)
- At least 1-2 years of experience in E- E-Commerce, Marketing, Business, or related fields
- Strategic, creative, and analytical thinker with excellent written and data analysis skills; strong ability to multitask, stay organized, and meet deadlines
- Strong technology and analytical-related skills, aptitude, and interest - solid MS Office (Excel) and Google Sheets skills; Google Analytics aptitude
- Interest in digital marketing, e-commerce, and content
- Focus, enthusiasm, and a strong desire to succeed, combined with being flexible and able to change course in response to business needs
- Willingness to go above & beyond what is asked
- A resourceful, self-starter who can figure out how to solve problems and can take ideas and run with them, without direct oversight.
$68,000 - $73,000 a year
Salary is dependent on skill set and experience. In addition to this base salary range, this role includes a commission component that varies based on experience and demonstrated skill set.
BDG Media Inc. is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.
BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling. Audiences turn to our brands to hear from a set of diverse voices around the interests engaging the next generation. Founded in 2013, the Company reaches over 223 million readers and social fans and serves hundreds of the world's largest advertisers. BDG has global offices in New York, Los Angeles, Miami, London, and Paris.
