Manager, Brand Marketing, W & Prestige Category
New York, NY
Editorial – W /
Full-time /
Hybrid
About the Role
The Manager, Brand Marketing will play a critical role in supporting sales, marketing, and editorial alignment for W and the Prestige category at BDG. This position is ideal for a detail-oriented marketer with a passion for fashion, luxury, and prestige brands who thrives in a fast-paced, creative environment. The role requires strong project management skills, a collaborative mindset, and the ability to balance day-to-day execution with creative problem solving.
Sales Support
- Lead development of W-focused turnkey RFP responses under $175K, ensuring they highlight W’s unique brand positioning and incorporate BDG sister brands (e.g., NYLON, TZR) where relevant.
- Maintain and update brand marketing materials including media kits, evergreen templates, sales presentations, and client-facing collateral.
- Prepare polished collateral for roadshows, media days, client meetings, and event opportunities.
Brand Development
- Build and maintain brand collateral across W and related BDG prestige brands, ensuring alignment with editorial direction, design, and brand identity.
- Serve as a secondary liaison for brand needs across internal teams, including editorial approvals, event collateral, and client deliverables.
- Support brand education by drafting weekly updates and other internal communications.
Marketing & Editorial Liason
- Keep editorial calendars current and distribute updates to the sales team to ensure sellers have accurate, timely information.
- Partner with sales and marketing teams in brainstorms to shape creative, sellable opportunities.
- Draft campaign copy, editorial updates, and client-facing communications as needed.
Operational Project Management
- Manage timelines, trackers, and deliverables for special projects, ensuring seamless execution from ideation through delivery.
- Act as day-to-day project manager on initiatives, coordinating across internal stakeholders and external partners.
- Track campaign performance, compiling recaps, press coverage, analytics, and reporting for internal and client use.
- Identify process bottlenecks and propose improvements to enhance team efficiency.
Partnership & Tentpoles
- Provide executional support on W’s tentpole moments and advertiser partnerships, including sponsor deliverables, recap decks, and coverage management.
- Organize and distribute best-in-class partnership recaps and press highlights to inspire future sales conversations.
- Conduct research on competitors, industry trends, and client categories to inform positioning and strategy.
Requirements
- 3–5 years of experience in brand marketing, media, or sales support (fashion, luxury, or prestige category experience a plus).
- Strong project management and organizational skills with proven ability to manage multiple deadlines.
- Detail-oriented with an eye for design and presentation polish.
- Excellent written and verbal communication skills.
- Collaborative spirit and ability to work cross-functionally with sales, marketing, and editorial teams.
$80,000 - $90,000 a year
BDG Media Inc. is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.
