Senior Manager, Integrated Marketing Solutions

New York, NY /
Business & Operations – Sales & Marketing /
Full-time
Bustle Digital Group is seeking a creative and strategic marketer for our Presale Marketing team. As the Senior Manager, you will play an essential role in the presale function with a keen focus on Beauty, Travel, Personal Care, and Pharma — overseeing compelling, customized proposals across Bustle Digital Group’s (BDG) portfolio of brands, playing a strategic role in driving revenue growth.

Responsibilities

    • Oversee innovative ideas and category-specific approaches across the Beauty, Travel, and Pharma landscape and beyond, identifying and designing the approach where needed
    • Strong collaboration with the Branded Content, Video, Experiential, Research/Trends, and Sales Teams to create strategic marketing proposals with cross-departmental liaisons, expanding Bustle Digital Group’s reputation as a thought leader in the marketplace
    • Build on signature brand initiatives while ideating new opportunities, enabling advertisers to connect with our audiences through a multi-platform approach, coupled with engaging products and proprietary insights
    • Ensure all ideas are packaged appropriately from a marketing and planning perspective, aligning with the needs of our brand partners
    • Understand insights to better curate marketing opportunities for clients, utilizing measurement tools and research to add relevant, trustworthy data to our ideation
    • Manage interdepartmental workflow to ensure that all elements are handled according to process and schedule, including turnover of sold programs to post-sales/account management team
    • Stay abreast of industry & competitive news especially in Beauty and Pharma, unique advertiser programs, and digital innovations, presenting the best ideas to the team 
    • Attend client meetings/calls when necessary to explain the creative marketing idea in more detail

Requirements

    • 3-5 years of digital marketing experience or digital strategy in a related field
    • Beauty, Pharma, and Travel experience is a major plus 
    • Strategic and creative thinker with excellent verbal and written skills; ability to multi-task
    • True self-starter with the ability to hone in on sales-specific needs to drive revenue
    • Ability to monitor insights and communicate data points to enhance marketing offerings 
    • Strong knowledge of digital sales, marketing dynamics, and processes 
    • Proficiency in Keynote, MS Office, SnagIt, and experience with research tools such as: Google Analytics, comScore, Quantcast, and/or Shareablee 
    • Strong organizational, project management, and time management skills in a fast-paced environment
BDG is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 161 million readers turn to our brands — Bustle, Elite Daily, Inverse, Mic, NYLON, W, Romper, Input, and The Zoe Report — to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG is headquartered in New York City.