Manager, Brand Strategy
Hybrid /
Revenue – Brand Strategy /
Full-time
/ Hybrid
Bustle Digital Group is seeking a creative and strategic marketer for our Presale Marketing team. As the Manager, you will play an essential role in the presale function with a keen focus on Technology, Auto, Finance, and Liquor— overseeing compelling, customized proposals across Bustle Digital Group’s (BDG) portfolio of brands, playing a strategic role in driving revenue growth.
Responsibilities
- Oversee innovative ideas and category-specific approaches across the Technology, Auto, Finance, and Liquor landscape and beyond, identifying and designing the approach where needed
- Strong collaboration with the Branded Content, Video, Experiential, Research/Trends, and Sales Teams to create strategic marketing proposals with cross-departmental liaisons, expanding Bustle Digital Group’s reputation as a thought leader in the marketplace
- Build on signature brand initiatives while ideating new opportunities, enabling advertisers to connect with our audiences through a multi-platform approach, coupled with engaging products and proprietary insights
- Ensure all ideas are packaged appropriately from a marketing and planning perspective, aligning with the needs of our brand partners
- Understand insights to better curate marketing opportunities for clients, utilizing measurement tools and research to add relevant, trustworthy data to our ideation
- Manage interdepartmental workflow to ensure that all elements are handled according to process and schedule, including turnover of sold programs to post sales/account management team
- Stay abreast of industry & competitive news especially in Auto, Finance, and Liquor, unique advertiser programs and digital innovations, presenting the best ideas to the team
- Attend client meetings/calls when necessary to explain the creative marketing idea in more detail
Qualification
- BA or equivalent
- 3-5 years of digital marketing experience or digital strategy in a related field
- Technology, Auto, Finance, and Liquor experience is a major plus
- Strategic and creative thinker with excellent verbal and written skills; ability to multi-task
- True self-starter with the ability to hone in on sales-specific needs to drive revenue
- Ability to monitor insights and communicate data points to enhance marketing offerings
- Strong knowledge of digital sales, marketing dynamics, and processes
- Proficiency in Keynote, MS Office, SnagIt, and experience with research tools such as: Google Analytics, comScore, Quantcast, and/or Shareablee
- Strong organizational, project management, and time management skills in a fast-paced environment
- Upbeat, can-do, proactive outlook, calm under pressure, and a sense of humor
- Salary Range: $78,000 - $82,500
BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling. Audiences turn to our brands – Bustle, Elite Daily, The Zoe Report, NYLON, Inverse, Mic, W, Romper, Scary Mommy, Fatherly, and The Dad – to hear from a set of diverse voices around the interests engaging the next generation. Founded in 2013, the Company reaches over 223 million readers and social fans and serves hundreds of the world's largest advertisers. BDG has global offices in New York, Los Angeles, Miami, London, and Paris.
