Senior SEO Manager (CA)
Canada / Vancouver, British Columbia / Toronto, Ontario / Calgary, Alberta / Ottawa, Ontario / Winnipeg, Manitoba / Halifax, Nova Scotia
Media – SEO /
Full time employee /
Remote
At Black & White Zebra, our publications are the cornerstone of our business. We equip professionals with forward-thinking resources to leverage tools and software (with an emphasis on AI) to build better systems, stronger teams, and more human-centered ways of working that drive real business impact. Through engaging videos, award-winning podcasts, smart thought leadership, and educational content, we create thriving communities that help people succeed at work.
As our brands scale across multiple verticals, so does our ambition to expand our SEO footprint. We’re looking for a Senior SEO Manager to oversee SEO performance with a strong emphasis on technical SEO excellence, scalable systems, and AI-driven workflows.
In this role, you’ll partner closely with our content, operations, and digital PR teams to drive measurable, sustainable organic growth across a portfolio of websites, including PeopleManagingPeople.com, TheDigitalProjectManager.com, and TheCTOClub.com.
What You’ll Be Doing (Responsibilities)
- Technical SEO Leadership: Own comprehensive technical SEO initiatives, that include addressing crawlability, indexability, structured data, site speed, mobile optimization, internal linking, and site architecture. Conduct regular, in-depth audits using tools like Screaming Frog and other advanced platforms, diagnosing and resolving issues that impact performance. Develop and implement optimization strategies for metadata, headers, URL structures, sitemaps, navigation, and schema markup across a portfolio of sites. Work closely with engineering/development teams to scope, prioritize, and implement technical SEO projects, ensuring SEO requirements are translated effectively into development work as necessary.
- Content & Authority Building: Maintain and evolve keyword research in Ahrefs, keeping keyword lists up to date with new opportunities, striking-distance terms, and competitive insights. Partner with Managing Editors, Editors, and Director of Content & SEO to identify high-value opportunities, conduct gap analyses, spot striking-distance opportunities, and optimize existing content for search visibility, engagement, and lead generation goals. Support the Digital PR team in prioritizing backlink opportunities, enhancing site authority and tracking link-building initiatives tied to content clusters.
- Analytics, Insights, & Experimentation: Monitor SEO performance using GA4, GSC, Ahrefs, and internal reporting tools and communicate clear cause/effect analysis of ranking and traffic changes. Identify new growth opportunities, forecast potential impact, and deliver actionable insights. Develop and run SEO testing initiatives—from ideation to implementation to measuring results and impact.
- AI & Automation & Systems: Leverage AI tools (including ChatGPT) and automation workflows to improve SEO efficiency, performance monitoring, and execution at scale. Identify opportunities to improve efficiency, expand scope, and drive better results through scalable SEO systems and processes.
- Collaboration & Strategic Partnership: Work cross-functionally with content, design, engineering, and operations teams to plan and execute SEO initiatives that align with business goals. Serve as the internal subject matter expert on SEO, partnering with the Director of Content & SEO to guide strategy and influence decision-making.
How Your Success Will Be Measured
- Organic performance impact: Growth in keyword rankings, organic traffic, and visibility across LLM-powered search experiences (ChatGPT, AI Overviews, etc.) in priority content clusters and business-critical topics.
- Technical SEO health: Improvements in site speed, crawlability, indexability, structured data, Core Web Vitals, and overall site architecture.
- Authority & content optimization: Increased visibility and engagement for optimized content, alongside measurable growth in high-quality backlinks and domain authority.
- Systemic & scalable improvements: Development of AI-driven workflows, automation, and processes that enhance efficiency, reduce errors, and enable SEO execution at scale.
Your Skillset Includes
- SEO leadership: 5+ years of hands-on SEO experience with a record of driving measurable organic growth in competitive markets.
- Technical depth: Expertise in site speed, structured data, crawlability, Core Web Vitals, and scalable site architecture.
- Proven ability to operationalize SEO frameworks across multiple websites at once (e.g., scalable internal linking strategy, templated content structures).
- Tool fluency: Advanced use of Wordpress, Ahrefs, Screaming Frog (or similar), GA4, GSC, and reporting platforms like Looker Studio. Strong proficiency with Excel/Google Sheets for advanced data analysis, modeling, and reporting.
- Content alignment: Ability to bridge SEO strategy with content and digital PR teams, identifying content gaps and authority-building opportunities.
- AI & automation: Proven track record of applying AI tools and workflows (including ChatGPT) to improve efficiency and impact.
- Testing & Experimentation: Experience designing and running SEO experiments, using data to refine strategy and drive measurable improvements, especially in emerging SERP elements like AI Overviews.
- Analytical mindset: Skilled in surfacing insights, connecting cause-and-effect trends, and communicating them clearly to stakeholders.
- Collaborative communicator: Strong cross-functional influence and ability to align diverse teams around SEO priorities.
Nice to Haves
- Experience in B2B SaaS SEO or other highly competitive, complex industries.
- Experience using AirTable for managing and monitoring the full lifecyle of a piece of organic content.
- Experience with programming languages such as JavaScript, enabling the ability to scale SEO automations, data analysis, and workflow integrations.
- Knowledge of server-side SEO factors, such as log file analysis and technical collaboration with developers.
- Active participation in the SEO community, through writing, speaking, or sharing thought leadership.
$100,000 - $130,000 a year
Salary Statement:
This full-time position is available as a remote role with the option to use our office in Vancouver, BC if you live locally. The role offers an annual base salary in the range of $100,000 to $130,000 CAD. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
About Us:
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
We’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.
Want to learn more? Watch this video to learn why the team love working at BWZ!
Diversity Equity and Inclusion:
Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
