Senior Director of Marketing
United States
Marketing /
Full Time /
Remote
BlackCloak’s mission is to protect corporate executives and high-profile individuals in their personal lives, mitigating risks to their families, companies, reputation, and finances. We defend our clients’ digital lives from hackers, privacy leaks, and identity theft. If you are passionate about helping to protect others, then keep reading - this may be your next great opportunity.
As Sr. Director of Marketing, you will be responsible for the development, implementation and coordination of marketing programs. This is a hands-on opportunity that will be very visible and actively engaged in every aspect of the company. You will be responsible for developing and executing comprehensive, integrated demand generation campaigns including email marketing, webinar and lead nurture tactics that deliver a consistent pipeline of high-quality leads. You will be responsible for developing content, managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, creating and deploying graphics, layouts, and other design elements for all print and digital collateral, and managing company events such as conferences, networking events, and webinars for our sales and executive staff.
You will also be responsible for the development and deployment of analytics that provides insights and trends for data-driven planning.
This position will collaborate closely with members of the sales team as well as internal and external resources to meet aggressive growth goals. You will be joining a team that moves fast and wears many hats. You will work closely with Customer Experience, Sales, IT, and Finance to continue the evolution of the technology, business processes, program execution, and analytics to support the company’s fast growth plan.
What you will do
- Partner with the Sales Team, Executive team, and Company to bring the BlackCloak Platform to the market.
- Sales Enablement: Empower the sales team with tools, resources and insights necessary for success. Ensure that marketing initiatives seamlessly translate into sales strategies.
- Content Development: Oversee the creation of compelling content across various platforms. Ensure that content aligns with BlackCloak’s brand voice, product positioning and marketing objectives.
- Demand Generation: Develop and implement strategies to drive lead acquisition and nurture prospects through the sales funnel. Use a blend of content, events, and digital tactics to optimize conversion rates. Collaborate with sales to align efforts and enhance lead quality.
- Strategic Leadership: Develop, implement and execute the overall marketing strategy in alignment with the company’s business objectives. Provide strategic direction to ensure all initiatives support the organization's long-term goals.
- Product Positioning and Messaging: Direct and refine product positions, ensuring that BlackCloak offerings are uniquely presented and resonate with target markets (B2B (Main Focus), HNWI, Partnerships).
- Brand management and Press Strategy: Oversee brand consistency. Develop and execute a press strategy that enhances BlackCloak’s reputation and presence in the Cybersecurity sector.
- Customer Relations: Cultivate relationships with our potential customers. Design and implement strategies that position BlackCloak as a leader and go-to authority in Digital Executive Protection.
- Market Intelligence: Harness market insights to inform and refine the marketing strategy. Stay ahead of industry trends, competitive shifts and emerging opportunities to ensure BlackCloak remains at the forefront.
- Field Marketing: Lead field marketing initiatives, coordinate events and other on-the ground activities that expand BlackCloak’s presence and influence.
What you need to be successful
- 7+ years of marketing experience
- Previous experience and knowledge of Cybersecurity is a MUST
- Prior experience with privacy products and fraud/identity theft is helpful
- Relevant BA/BS degree
- Proven experience in a senior marketing role, with a success track record of developing, implementing and executing strategic marketing initiatives.
- Experience managing up, across an executive team, and a small teamExceptional strategic thinking, problem-solving and decision-making abilities.
- Extensive experience with CRM tools (i.e. Salesforce, HubSpot a plus) and marketing automation solutions.
- Deep understanding of how to optimize the infrastructure, workflows, and analytics
- Expert understanding of the lead-to-sales funnel and demand generation
- Quantitative data analysis of program effectiveness, forecasting, and ROI; exceptional analytical and reporting skills
- Experience with Account-based Marketing
- Stellar written and oral communication skills
- Experience in website design and content development; Google Analytics
- Excellent time management, able to balance many projects at once
About BlackCloak
BlackCloak is an extremely fast-growing company in an entirely new product category. We have amazing product fit validated by industry awards and an impressive client base of Fortune 500 companies across all industries.
BlackCloak offers a competitive salary, exceptional benefits, and a dynamic work environment. Below is a quick summary of BlackCloak’s generous benefits package for full-time employees includes:
- 100% Remote Company100% employer-paid coverage for employees & 50% employer-paid coverage
for dependents for medical (3 plan options), dental and vision plans.
- Health Savings Account with BlackCloak contributions.
- 100% Employer-paid life & short- and long-term disability insurance
- 401k with both traditional and roth options & an employer match for traditional contributions
- Company Equity Vacation and Sick Leave
- 10 Paid Company Holidays
- Wellness Days
- Paid Parental Leave
- Multiple off-sites and virtual events throughout the year
- In-home office stipend
We are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.
Learn More about Us
Website: https://blackcloak.io
LinkedIn: /blackcloak
Twitter: @BlackCloakCyber
White Paper: https://bc.blackcloak.io/quantifying-the-business-need-for-digital-executive-protection-report-download
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