Product Marketing Director
Remote – Remote /
Marketing /
Who We Are
Blues Wireless connects people and businesses with the real world by unlocking the vast untapped potential of cellular-based IoT. The Notecard is a simple, cost-effective embeddable cellular IoT solution. It just works, with no cellular subscription required. The cloud-based, multi-tenant Notehub provides a flexible, scalable platform for device and event management, event routing, and connected operations. We are a small, passionate team with decades of experience delivering enterprise-grade cloud services and the most powerful, easiest IoT tools on the market. For too long, IoT applications have been overly complex and costly to create, manage, and deploy at scale. We've built our platform from the ground up for simplicity and flexibility at scale. Our current customers use Blues for everything from real-time climate monitoring to connected appliances. With your help, we will maximize the social and commercial potential of the Internet of Things.
Opportunity:
As the Product Marketing Director at Blues you will own Product Marketing, reporting to the Vice President, Marketing. Product Marketing is highly cross-functional at Blues. This is an incredibly unique opportunity to work closely with our C-suite, including the CEO and Founder, Ray Ozzie, as well the Engineering, Marketing, and Product Management teams to not only shape the roadmap but to help build our brand story and voice.
As the leader of Product Marketing, you will be empowered to work across the breadth of the product lifecycle, from helping to ideate the product, to driving launch and commercialization, to increasing usage and customer engagement.
Who You Are
- You are passionate and deeply knowledgeable about cellular IoT and the Blues opportunity.
- You can hold your own in a technical conversation with our incredibly experienced executive team. You have excellent verbal and written communication skills.
- You are a storyteller. You have deep empathy for enterprise business customers and developers, and are able to extract key insights that will inform the Blues brand, brand story, product messaging, content marketing, and growth marketing campaigns.
- You are data-oriented. You love working with data and insights to better inform the product roadmap, customer experience, pricing strategy, and marketing strategies.
- You are a builder. You are not afraid of a challenge, and you seek out purposeful and meaningful career challenges. You are excited to work with like-minded people as we build the Blues brand and grow our customer base.
- You work comfortably in ambiguous situations where you might not have all the information or data you need upfront. You enjoy thinking through open-ended problems and exhibit good judgment when making decisions. You adapt strategy and tactics as you receive new information.
- You are organized. You manage highly interdependent, complex projects and keep various work streams on track.
- You love to win as part of a team.
What You'll Do
- Create and execute product launches and other campaigns that drive sales among enterprise business customers and developers.
- Generate customer and competitor insights that inform our product roadmap.
- Create and maintain customer personas, and develop product positioning and messaging informed by customer research, market insights, and a deep understanding of our product benefits, key features, and the cellular IoT industry.
- Define target industries and companies, and then scope and execute marketing strategies that build brand awareness, engagement, and sales.
- Deeply understand the competitor landscape and share that knowledge with the whole Marketing and Sales team in the form of feature comparisons and other helpful marketing tools.
- Lead our go-to-market strategy in collaboration with our executives and the Vice President, Marketing.
- Work closely with Sales and Marketing as they generate and nurture leads from targeted industries and companies.
- Collaborate closely with Sales to create product demos, sales training materials, and guidance on positioning Blues in sales pitches.
- Deeply understand and document the customer experience and journey for both enterprise business customers and developers. Share key insights and opportunities from the customer journey with the whole Marketing team and all of Blues.
- Become the voice of enterprise business customers and developers alike within Blues, and help create user documentation and release notes.
- In addition to sourcing customer research and market insights, you will regularly speak with enterprise business customers and developers and work with our Engineering, Developer, Product Marketing, and Analytics teams for qualitative and quantitative insights that inform your work.
- Work closely with the Content Marketing team as they churn out endless social media, blog and website customer-centric content that builds the Blues brand, drives engagement, builds a sense of community, credibility, and third-party validation, and ultimately drives increased sales.
What You'll Bring
- 10+ years of relevant work experience in product marketing, product management or sales engineering for a technical and physical product.
- 2-3 years of deep product marketing or enterprise level go-to-market strategy work experience, preferably in the cellular IoT industry.
- Experience working on marketing throughout a cellular IoT product’s lifecycle.
- Enterprise B2B experience and experience working with sales teams.
- Experienced in PLG motion within the developer community.
Culturally, we’re all builders. We make things that work! We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and a better product for our users. We value this deeply and encourage everyone to come to be a part of unlocking the vast potential of cellular IoT.
