Social Media Manager
Remote
Marketing /
Full-Time /
Remote
Who We Are
Blues Wireless connects people and businesses with the real world by unlocking the vast untapped potential of cellular-based IoT. The Notecard is a simple, cost-effective embeddable cellular IoT solution. It just works, with no cellular subscription required. The cloud-based, multi-tenant Notehub provides a flexible, scalable platform for device and event management, event routing, and connected operations. We are a small, passionate team with decades of experience delivering enterprise-grade cloud services and the most powerful, easiest IoT tools on the market. For too long, IoT applications have been overly complex and costly to create, manage, and deploy at scale. We've built our platform from the ground up for simplicity and flexibility at scale. Our current customers use Blues for everything from real-time climate monitoring to connected appliances. With your help, we will maximize the social and commercial potential of the Internet of Things.
Blues is seeking a high-performing Social Media Manager to join our Marketing team reporting to the Content Marketing Director. We’re looking for an innovator to help define and grow our brand presence and community across priority social media platforms - LinkedIn, YouTube, Twitter, Reddit and Hackster.
In this role, you will have a voice in defining and growing the Blues brand among enterprise B2C customers and developers. You will have a high degree of creative freedom on a team where risk-taking, experimentation, and iteration are celebrated, and the ‘best idea’ wins. We promise no slow and burdensome content approval processes. We believe that the organic nature of social media and brand building go hand-in-hand. We believe social media engagement is more important than follower count. We care about your outputs and achievements, not micro-managing your inputs and day-to-day activity. If you want a job with the freedom to try out all the content that your current director or CMO will not allow you to, keep reading.
Who You Are
- You are a Chief Marketing Officer in the making! At Blues, we believe the CMOs of the future will rise from the social media strategists and content creators of today. Your ability to build and nurture a brand and a community is the future of marketing.
- You have a strong passion for, and understanding of, all social media platforms on which you spend hours every week - just for fun, and because you love to learn new things.
- You are a strategist. You follow and predict brand and social trends in order to plan content and engagement tactics accordingly.
- You love data and know how to use it to test and validate your strategies in action. Monitoring and measuring your campaigns is critical to how you perceive success.
- You are creatively minded so you know how to communicate your vision with content marketers, designers, copywriters, animators, photographers, and videographers.
- You get that social never sleeps, and you love the hustle of making sure fresh content is going out, and the conversation never stops.
- You are a quick study and a fast learner. You are studious and resourceful in learning a new business.
- More than anything, you love to win as part of a team.
What You'll Do
- As Social Media Manager, you will create, implement, and constantly track and improve Blues organic social media strategy. You will have the unique opportunity to work creatively with a team to develop collaborations, competitions, and content for Blues on several social media platforms (LinkedIn, YouTube, Twitter, Reddit, and Hackster) that will increase audience engagement and attract followers.
- Your primary goal is to use organic social to tell a brand story to support national brand awareness. Your secondary goal is to drive leads to the business via Shopify and our website.
- Create Blues 2023 social media strategy to deliver on our Brand and Business goals.
- Track KPIs including engagement metrics, traffic, growth, sales and installs, and revenue via in-app metrics and HubSpot.
- Partner with our Analyst to track, interpret and report on performance metrics.
- Host a monthly social media business review for the VP, Marketing focused on performance against the annual strategy.
- Grow Blues social commerce presence for developers.
- Design and run an annual calendar of giveaways, competitions, and brand collaborations to foster engagement and reward Blues followers.
- Work directly with the Content Marketing Managers, Digital Content Creator, and Creative Team to produce content to execute on your social media strategy.
- Work with our Developer Relations Team to create content and foster a sense of community of social media among developers.
What You'll Bring
- 3+ years of social media, influencer marketing or similar experience.
- Ability to work natively in LinkedIn, YouTube, Twitter and Reddit. Experience with Reddit and Huckster is a bonus but not required.
- Demonstrated experience creating successful social media strategies and content for a brand or influencer.
- Demonstrated experience building an online community around a brand or influencer.
Culturally, we’re all builders. We make things that work! We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and a better product for our users. We value this deeply and encourage everyone to come to be a part of unlocking the vast potential of cellular IoT.
