Marketing Manager (Fulfillment)
Cairo
Fulfillment /
Full-time /
Hybrid
About Bosta:
Launched in 2017, Bosta is an overnight delivery provider for E-commerce companies in Egypt . Leveraging technology to empower businesses is what we do best. Our goal is to disrupt the logistics industry by bringing technology and experience all together to provide a one-stop-shop for delivery solutions. We rely on advanced technology to deliver orders to our customers in a fast way. Businesses can track and connect with couriers and follow up on their orders - all in one system.
About the role:
The Marketing Manager will play a key role in driving Bosta’s brand growth and demand generation across digital and offline channels. This role is ideal for a startup-minded marketer who thrives in fast-paced environments and is comfortable wearing multiple hats from media buying and campaign execution to content creation, partnerships, and performance analysis.
-The successful candidate will have a solid foundation in marketing from the beginning, with experience in logistics, fulfillment, or warehousing industries, and a proven ability to turn strategy into tangible business results.
Job Responsibilities :
- Plan and execute marketing campaigns across digital (LinkedIn, Meta, Google, etc.) and offline channels (billboards, events, partnerships, print, etc.).
- Manage media buying to maximize reach, engagement, and ROI within defined budgets.
- Create and oversee content production, including social media posts, blog articles, visuals, and campaign assets, ensuring alignment with brand identity and tone of voice.
- Coordinate offline marketing initiatives, such as trade shows, activations, or partnership-driven events, to boost brand presence.
- Work closely with sales and operations teams to align marketing activities with lead generation and customer retention goals.
- Measure and report performance metrics for campaigns, channels, and content to optimize ongoing marketing efforts.
- Contribute to brand positioning and messaging, ensuring consistency across all internal and external communications.
- Collaborate with external vendors, agencies, and media partners to deliver effective campaigns on time and within budget.
- Stay on top of industry trends, particularly in logistics, e-commerce fulfillment, and supply chain, to identify relevant marketing opportunities.
- Support business development initiatives, including marketing materials, presentations, and partner-driven campaigns.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5–8 years of experience in marketing, ideally within startups, logistics, e-commerce, or fulfillment industries.
- Hands-on experience with media buying, campaign management, and content creation.
- Strong understanding of both digital and offline marketing tactics.
- Proven track record in managing budgets, optimizing campaigns, and generating measurable results.
- Excellent written and verbal communication skills.
- Creative mindset with strong execution capabilities
- Ability to thrive in a fast-moving, high-growth startup environment.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
