Product Marketing Manager

San Francisco /
Product /
/ Remote
Butter is building the payments stack for the modern subscription economy. We're creating an inclusive remote-first culture that enables our employees to contribute from anywhere in the world. Come join our team to help modernize subscription payments!

The Role
You’re the expert at communicating Butter’s story. You’ll develop impactful messaging that effectively positions Butter in the payments marketplace. As our team continues to scale, consistent messaging on our product across the organization will become more and more important.

The product marketing manager will be tasked with following initiatives:
- Facilitating the development of our positioning
- Building systems to scale our ability to provide useful narratives to our customers
- Spearheading our efforts to effectively market our product
- GTM and messaging for new product initiatives

The Problem You’ll Be Solving
Butter works with a wide variety of subscription companies to help them optimize their payments infrastructure. Payments can be messy and complicated - we’ve found that providing clear, understandable narratives on our product has been a winning factor in how we are able to form great relationships with our customers.

These narratives can span several areas such as:
- The payments landscape and how Butter fits in
- What merchants care about and how we can help them achieve their goals
- How to think about the performance of our product in the context of changing business conditions

What You Have Done
- You’re experienced. You’ve spent 2-5+ years driving product marketing. Bonus points for experience in payments technology, especially as it relates to processing credit instruments.
- You want to understand customers. You’re able to build customer personas. You can take what you know about customer needs and incorporate this information into the messaging and positioning for our Butter’s products..
- You can build narratives through analysis. This role is all about telling stories - thus, you should have a demonstrated ability to construct data-based narratives. Bonus points if you have experience using something like SQL to perform basic analytics and draw high level conclusions from data.
- You can see yourself as an expert in payments - with the confidence to back it up. You will need to develop a comprehensive understanding of the payments ecosystem. Previous experience in payments is valuable but not a hard requirements. If you’re not an expert, we recommend you watch this video prior to your first call.

Who You Are
- You’re great at communicating. You have exceptional communication skills in writing, presenting, and storytelling. You’re comfortable centering data in the narrative, as well as communicating with internal and external stakeholders.
- You’re a self starter. You have the ability to operate in an ambiguous and dynamic start-up environment.
- You have endless curiosity. Insights and well-designed experiments come from asking great questions. We’ll expect you to demonstrate this during the interview process.

What success looks like in the first 30 days
- Propose new messaging to test assumptions and gather evidence
- Ask thought provoking questions that challenge our assumptions
- Build out a narrative for at least 1 existing relationship
- Propose a set of customer personas and sales decks to test them against
- Collaborate cross-functionally to get buy-in on your initiatives
- Define what the next 60 days will look like

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About Butter
Modern subscription companies accidentally lose up to 4% of their total customer base each year due to churn caused by legitimate payments failing (passive churn). These payments fail either because they are falsely detected as fraud or because of archaic systems in an aging payment ecosystem. 

Butter uses patented machine learning and artificial intelligence to deeply understand the real time state for any given payment and then optimizes for success. Butter offers a free assessment and trial to validate a customer’s found revenue opportunity, integrates with existing payment processors, and charges an ongoing success fee tied to revenue recovered.

Butter typically recovers up to $1M or more of found revenue for our customers and gives 1% back to causes that support our mission of enabling anyone anywhere to have access to the things they deserve and need.

Butter is well funded by leading investors and offers a generous benefits package including unlimited PTO (as long as the work gets done). Our culture is one focused on mutual respect, great communication, and taking risks with consensus. The salary range for this position is $136,000 - $204,000.

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
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Butter Payments is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Butter considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.