VP Marketing
Herzliya, Israel
Marketing /
Full Time /
On-site
CYE is seeking a driven and seasoned marketing leader to join our dynamic team as VP Marketing. In this role, you will spearhead our corporate marketing activities, driving strategic initiatives to enhance brand visibility, engage our target audience, and align marketing efforts with business objectives. As a key member of the company's management, you will play a pivotal role in strategic decision-making and contribute to our global growth initiatives.
Responsibilities:
- Develop and execute comprehensive marketing strategies that align with business objectives in thecompetitive B2B enterprise cybersecuritymarket.
- Lead and mentor a high-performing team of marketing professionals, fostering a culture of innovation, collaboration, and accountability.
- Provide strategic guidance on market positioning, product differentiation, and competitive analysis.
- Manage content activities includingwebsite, blogs,eBooks, socialmedia,and moreto engage with prospects and customers and build brand awareness.
- Lead field marketing and localization.
- Lead product marketing, customer communication, and launch PLG projects.
- Collaborate closely with senior leadership to ensure alignment with business KPIs.
Requirements:
- 10+ years of progressive experience in corporate marketing roles, demonstratingexpertise in strategic planning, team leadership, and campaign execution.
- Proven track record of delivering measurable results in fast-paced, dynamic environments.
- Exceptional English communication skills, with the ability to convey complex ideas clearly and persuasively.
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Deep understanding of the cybersecurity industry, including market dynamics, trends, and competitive landscape.
- Knowledge of current marketing tools and strategies, including SEO, PPC, marketing automation, and content.
- Experience collaborating with cross-functional teams and senior executives to achieve business objectives.
About us
CYE’s SaaS platform and experts enable security leaders to execute optimized security programs with significant business impact. CYE serves large companies in multiple industries around the world. With offices in Israel, New York, and London, CYE is funded by EQT Private Equity and 83North.
