Product Marketing Manager
Bengaluru
Marketing /
Full-time /
Hybrid
Role: Technical Product Marketing Manager
As the Technical Product Marketing Lead at Convai, you will be pivotal in driving our brand's growth and shaping its identity in the gaming and tech industry. You will be responsible for crafting and executing data-driven marketing strategies that showcase the capabilities of our next-generation NPCs. You need to be highly technical, have a passion for 3D worlds, and be technically versed in 3D worlds, gaming, or AI. You must have a proven track record of leading highly technical campaigns that resonated widely.
Responsibilities
- Brand Building & Messaging: Leverage superior communication skills and a solid aesthetic sense to define and elevate the Convai brand. Create compelling content across platforms (website, LinkedIn, Twitter, etc.) and continually monitor engagement metrics to refine messaging, identify keywords, and target audiences creatively.
- Visual Identity: Lead visual direction for Convai, ensuring all assets resonate with our product's visual-centric nature. Ensure consistent representation across platforms and within product experiences.
- Growth & Engagement Strategy: Develop, execute, and monitor multi-channel marketing campaigns to drive conversions. Track and optimize key growth KPIs, including user acquisition, engagement, and conversion rates. Embrace a growth-hacking mentality to identify and leverage emerging traction channels.
- Product Positioning: Work closely with product, design, and the CEO to ensure cohesive and accurate product representation. Leverage insights from AI, gaming, and transitional technologies to position Convai effectively in the market.
- Content Repurposing & Campaign Execution: Collaborate with contractors to bring campaigns to life, ensuring versatile use of assets (e.g., adapting videos into blogs) for maximum reach and engagement.
- Developer Nurturing & Brand Monitoring: Implement re-engagement initiatives to nurture existing leads and developers, analyzing re-engagement metrics to adjust strategies. Utilize experience in the gaming and 3D industry to bolster Convai's brand and monitor brand sentiment metrics.
Must-have qualifications
- Technical background & Education: you need to understand highly technical products and work with subject matter experts to tell a story to developers. A minimum of a bachelor's (master’s is a plus) in a STEM field is also required. Ideally, a background in AI, physics or mathematics with demonstrable intellectual curiosity.
- Aesthetic Excellence: A standout portfolio showcasing impeccable aesthetics and brand-focused creations.
- Marketing Expertise: Demonstrated success in large-scale marketing campaigns and email marketing initiatives, focusing on measurable outcomes.
- Engaging Video Content: Experience leading and growing a YouTube channel, highlighting an ability to captivate audiences through video content.
- Analytical Communicator: Exceptional communication skills paired with the ability to transform data into actionable business insights, a balance of creativity and analytical problem-solving.
- Growth & Platform Mastery: Proven record in driving significant growth using innovative, metrics-driven marketing strategies. Minimum of 2 years in mobile media buying on substantial platforms like Google, Facebook, and TikTok.
Nice-to-have
- Experience working with game engines and understanding the gaming industry's nuances.
- Familiarity with AI and its application
- Proficiency in managing and growing a Discord community, fostering an engaged and interactive user base.
- Proficiency in marketing tools such as HubSpot, Gmass, Hootsuite, and Sprout Social (social media management).
