Growth Manager
London
Go to market /
Full time /
On-site
About Us
At Encord, we're building the AI infrastructure of the future. The biggest challenge AI companies face today is actually not half as glamorous as the outside world may think: it's all about data quality. In fact, the success of any AI application today relies on the quality of a model's training data — and for 95% of teams, this essential step is both the most costly and the most time-consuming, in getting their product to market.
As ex-computer scientists, physicists, and quants, we felt first-hand how the lack of tools to prepare quality training data was impeding the progress of building AI. AI today is what the early days of computing or the internet were like, where the potential of the technology is clear, but the tools and processes surrounding it are still primitive, preventing the next generation of applications. This is why we started Encord.
We are a talented and ambitious team of 75+, working at the cutting edge of multimodal and visual AI, backed by top investors, including CRV and Y Combinator, leading industry executives like Luc Vincent, former VP of AI at Meta, and other top Bay Area leaders in AI. We are one the fastest growing companies in our space, and consistently rated as the best product in the market by our customers. We have big plans ahead and are looking for a Growth Manager to join us in building our Growth team.
The Role
We're looking for a Growth Manager to drive how technical teams discover and engage with our platform. You'll own our organic growth strategy, managing the complete journey from awareness to conversion. This role blends SEO expertise with conversion optimization — building sustainable traffic while creating diverse engagement paths and routing visitors effectively. You'll segment audiences for optimal conversion paths, ensuring smooth sales handoffs while developing appropriate nurture tracks. The ideal candidate thinks strategically about attribution, stays ahead of search evolution including AI-powered discovery, and connects content initiatives directly to revenue. This is an excellent opportunity for someone with 1-2 years of experience ready to own a high-impact growth function.
Responsibilities
- Drive qualified organic traffic while optimizing the full customer journey, ensuring visitors follow appropriate conversion paths.
- Develop content strategies optimized for both traditional search engines and AI-powered discovery platforms.
- Create and optimize multiple engagement touchpoints that reduce friction while qualifying visitor intent.
- Manage lead routing and enrichment processes using marketing automation tools, ensuring sales teams receive qualified, contextualized opportunities.
- Research and adapt to evolving search behaviors, identifying opportunities to strengthen market presence.
- Collaborate with Product and Engineering teams to create authoritative technical content for our target audience
- Build strategic relationships within relevant professional communities and industry forums.
About You
- You have 1+ years of experience in SEO/GEO, content marketing, or technical writing with a proven track record of driving measurable improvements in content performance including traffic, engagement, and conversions through data-driven optimization.
- You bring hands-on experience using AI tools like ChatGPT or Claude for content workflows, with knowledge of prompt engineering and AI-assisted content creation to enhance quality.
- You understand both traditional search optimization and emerging concepts around how AI systems interpret content — including structured data, entity relationships, and the factors that influence information selection and synthesis.
- You're technically curious and can quickly grasp ML/AI concepts, comfortable creating content about data pipelines, model training, and similar technical topics
- You're analytical and experimental, proficient with tools like GA4, Search Console, and SEO platforms to measure content performance across both traditional and AI-mediated discovery channels.
- You excel at cross-functional collaboration, working effectively with Engineering, Sales, and Product teams to ensure technical accuracy while maintaining engaging, accessible content.
- You stay current with developments in AI and search technology, understanding their implications for content strategy and actively applying new insights to your work.
- Bonus: Active participation in technical communities, experience with B2B SaaS or developer marketing, familiarity with the AI/ML tools ecosystem, or background in creating multi-format technical content including documentation, tutorials, and interactive demos.
What we offer
- Competitive salary and equity in a hyper-growth business.
- Strong in-person culture: most of our team is in the office 3+ days a week.
- 25 days annual leave a year + public holidays.
Encord offers a unique opportunity to be part of a startup with a clear mission and vision. You will get to explore and build services enterprise AI use cases across many different industry verticals such as healthcare, surveillance, retail, agriculture, and many more.
Our work is at the cutting edge of computer vision and deep learning, which also includes working on solving unsolved problems within those fields.
