Director of Demand Generation

Irvine, CA, United States
Demand Generation – Demand Generation Director /
Full Time - Remote
/ Remote
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

About The Role

We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will lead a team of two Demand Gen Managers to start, but will quickly scale to a team of 2 to 8 as pipeline builds. 

The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across, Paid, SEO and CRO. A crucial part of this role will not only be managing the team; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.

We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their portfolio, alongside managing your team. You will only be successful in this role if you are equally strong with marketing strategy + execution as you are at project management + leadership.

Roles & Responsibilities:

    • Own the successful launch of a new business unit
    • Manage 2 to 8 direct reports (Demand Gen Managers)
    • Handle client relationships as a senior voice in critical moments
    • Project manage and organize your team
    • Build relationships with up to 32 accounts across your 8 person team
    • Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
    • Strong SaaS background
    • Skilled at having a large impact in a very specific role
    • Creative spark for marketing + deep understanding of business & finance

What You Offer:

    • 5+ years of experience in agency-side marketing
    • 10+ years of experience in performance marketing
    • 5+ years of Paid Media experience
    • Brilliant strategist and a truly T-shaped marketer
    • World-class project manager who knows how to get things done on time and below cost
    • Sophisticated executive who understands the bigger picture

What We Offer
🏠 We have a set living wage at Directive
🙏  Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
🧠  Mental - Access to certified therapists through Spring Health, membership to Headspace
💪  Physical - Gympass
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
💰 Financial - Traditional and Roth 401(k) with a 3% company match
🌟  Bonus - Annual bonus based on tenure, which scales in total amount over time
🌴  Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment! 

Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to

Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.