SEO Specialist
Mexico City, CDMX, Mexico
SEO & Content – SEO & Content /
Full-time /
Remote
The SEO specialist plays a vital role in daily task execution to achieve our clients’ goals. The SEO Specialist must possess a nimble and diverse range of talents and capabilities in order to complete each assignment with confidence and finesse. They must also possess a willingness to learn new skills in an ever-evolving industry landscape.
Roles & Responsibilities
- Task Management and Ownership: SEO Specialists must manage assigned tasks efficiently with visibility for key stakeholders in Asana, ensuring timely completion and adherence to instructions provided by Strategists. Specialists must keep Asana due dates current as things change based on the urgency communicated by strategists and clients.
- The primary tasks Specialists must be able to fulfill are:
- Content Briefs:
- Must adhere to all client standards, including tone of voice/brand guidelines, and should require minimal edits
- Must adhere to SEO best practices including meta tags, title tags, competitive research and inclusion of target terms
- Keyword Research
- Must be able to identify and aggregate relevant keywords and organize them based on topic clusters
- Competitor Research
- Must be able to pull competitive domain metrics such as organic traffic, ranking keywords, and content strategy
- Technical Audits
- Must be proficient in site crawling tools such as Screaming Frog, in order to aggregate and organize a full diagnosis of website crawlability errors
- Must be familiar with Google Search Console reports, such as Core Web Vitals
- Reporting Support
- Being able to pull and format website traffic and conversion data according to our templates within Looker
- Any additional task templates as set in Asana as needed occur
- Proactive Communication: Effectively communicate with the Strategist team, reporting any challenges or requirements during the execution of task assignments in order to fulfill the tasks successfully
- Ensure you are asking contextual questions and for any additional details you may need to complete a task outlined to you by your Strategist
- These can include specific questions about the client itself, their industry, expectations on delivery format, etc.
- Message team members and respond within working hours for all tasks required to complete your work and proactively communicate regarding deadlines
- Time Management: For specialists, no two weeks are the same. A successful specialist will know how to manage a high-volume workload and how to compensate for low-volume workloads. Understanding their own working style and habits helps specialists provide team members with accurate estimates for task completion. A specialist is doing well with time management if they are:
- Completing every task on time or recognizing early on when a task will not be able to be completed by its anticipated date and notifying the specialist
- Giving accurate estimates for the time it takes to complete a task
- Avoiding personal burnout by leaning into our core tenant of “Balance is our choice” by taking PTO
Goals
- Task Acceptance Rate: 95%
- Timeliness of Execution: 100%
As measured by whether completed work was presented to a client
CSAT scores > 4.2 for their pod
What You Offer
- A fundamental grasp of SEO principles: keyword research, on-page optimization, and link building
- Basic analytical aptitude: ability to analyze website traffic and SEO metrics using tools like Google Analytics
- Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
- Proven organizational, project, and time management skills
- Genuine enthusiasm for digital marketing, SEO and Content
