Growth Marketing Lead

Remote
Community – Community /
Full-time /
Remote
Espresso Systems is the lead developer of Espresso, supporting layer-2 rollups with scale, decentralization, and interoperability.

Rollups have enriched the greater Ethereum ecosystem with horizontal scalability and a diversity of execution environments, but at the expense of fragmentation—apps across rollups do not have the same shared liquidity and interoperability as apps on the Ethereum L1. Espresso is a shared sequencing marketplace for rollups to increase utility for their users through improved safety, liveness, and interoperability—while being compensated for the value they create and maintaining their autonomy.

Contributors to Espresso comprise a diverse team located around the world. We are passionate about building a better infrastructure for how we transact and interact online. We are builders, designers, researchers, and hackers and have contributed in academia, in open source communities, in policymaking, and beyond. We are backed by over $50m in funding from leading investors in technology and crypto including a16z, Greylock Partners, Electric Capital, Sequoia Capital, and Polychain Capital.

As Espresso’s Growth Marketing Lead, you will be the driving force behind all our growth marketing strategies. You will play a pivotal role in shaping the narrative and increasing our visibility in the Ethereum ecosystem and beyond.

Responsibilities

    • Drive marketing & growth initiatives from start to finish
    • Track content marketing performance across channels, analyze results, and share insights and proposals for future optimization
    • Analyze and understand market trends, audience behaviors, and campaign performance to refine strategies
    • Work with executive team on aligning content strategy and community management with growth marketing initiatives
    • Coordinate with different departments to ensure alignment of marketing objectives with overall business goals
    • Work with product and leadership team on aligning marketing strategies with upcoming product releases

Requirements

    • 2+ years of experience and a demonstrated track record of success in growth marketing strategies
    • Experience in establishing positioning, branding, and narrative
    • Manage multiple work streams, from concept to completion, and creating analytics to support strategic decisions
    • Proven track record driving growth on social media platforms such as Twitter
    • Familiarity with other platforms like YouTube and Farcaster
    • Comfort diving into unknowns and asking questions

Preferred

    • Twitter-native, memeologist
    • Experience working with blockchain infrastructure projects
    • Personal interest in crypto and the rollup-centric roadmap; enthusiasm for the rapidly developing blockchain ecosystem

Benefits

    • Fully remote with flexible hours
    • Work alongside the brightest minds in the crypto space
    • Competitive salary + equity package
    • Regular team off-sites to international locations
    • Unlimited vacation policy
    • Top-tier health, dental, and vision coverage for US employees