Marketing Manager
Franklin, TN
Coaching & Consulting – Shop Fix Academy /
Full-Time /
On-site
About Shop Fix Academy:
At Shop Fix, we’re on a mission to help auto repair shop owners build businesses that support better lives - for themselves, their families, and their teams. Through coaching, community, and proven systems, we help shops increase profits, reduce stress, and create lasting success.
We’re looking for a hands-on Marketing Manager to lead our email and website strategy, while also playing a key role in lead nurturing, funnel optimization, andcustomer journey execution. This is a highly collaborative role that requires both strategic thinking and strong execution - you’ll help define how we attract, engage, and convert leads through every step of the B2B marketing funnel.
What You’ll Do:
- Email Marketing
- Own our email calendar for campaigns, product launches, webinars, and promotions
- Write and manage email copy, design briefs, segmentation, testing, and reporting
- Develop nurture sequences and automated flows that move leads through the funnel
- Analyze performance metrics (open rates, click rates, conversions) and make data-driven decisions to improve results
- Website Strategy
- Collaborate with stakeholders to improve website and dedicated landing page content, user flow, and conversion performance
- Project manage landing page creation, A/B testing, and page updates
- Support SEO initiatives and ensure marketing pages reflect current brand priorities
- Campaign Execution, Funnel Optimization & Customer Journey
- Implement marketing strategies that align with the full B2B customer journey - from awareness to conversion to retention
- Work closely with design, content, and digital teams to execute multi-channel campaigns
- Identify and implement strategies to improve conversion rates and lead quality
- Drive lead generation and funnel optimization by addressing key drop-off points and friction in the journey
- Ensure messaging and campaigns consistently reflect the needs, motivations, and pain points of our ideal B2B customer
- Performance & Optimization
- Track KPIs and campaign ROI using tools like Keap, Pardot, SFDC, Google Analytics, and other platforms
- Continuously optimize campaigns based on data, user behavior, and performance trends
- Share insights and recommendations to help inform broader marketing strategy
What We’re Looking For:
- 7-10 years of experience in marketing, with a strong background in email, web, and funnel strategy
- Understanding of the full customer journey and how to execute at each stage (awareness, consideration, conversion, loyalty)
- Strong writing and communication skills - you know how to craft clear, compelling messaging
- Data-driven mindset with experience using CRM and analytics tools
- Familiarity with CMS platforms, marketing automation, and A/B testing tools
- Experience developing or contributing to brand strategy, personas, and content plans
Skills & Competencies
- B2B Marketing Expertise: Skilled at tailoring campaigns, messaging, and funnels to business buyers
- Strategic Thinker: Ability to connect day-to-day execution with broader marketing and revenue goals
- Project Management: Adept at managing timelines, stakeholders, and deliverables across multiple initiatives
- Analytical Mindset: Comfortable interpreting data to inform decisions and optimize performance
- Collaboration & Communication: Strong cross-functional partner who works well with sales, content, and creative teams
- Customer-Centric Approach: Deep understanding of customer needs and ability to translate them into marketing actions
Benefits (the good stuff!):
- Free access to all ShopFix coaching programs and events
- A purpose-driven culture that celebrates innovation and impact
- Opportunities for growth and advancement – we love seeing our team members succeed!
- Health, dental, and vision insurance
- 401(k) with company match
- Christmas club program with company match
- Company-paid life insurance and long-term disability
- Short-term disability
- Critical illness and accident coverage
- Employee Assistance Program
- Paid time off
- Paid holidays
$80,000 - $100,000 a year
Shop Fix Academy is proud to be an Equal Opportunity Employer and welcome everyone to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
