Merchant Marketing CRM & Special Projects Senior Associate

Jakarta
ODS - Food – - /
Permanent /
On-site
About the role:
As Merchant Marketing CRM Sr. Associate, you’ll take the part in managing the CRM of the merchant marketing GoFood team. You will supervise the execution of campaigns/journey implementation for GoFood Merchants. Working closely with the Growth merchant marketing Team, Product Team, Merchant Branding & Acquisition team, and Analytics team,  you will manage end-to-end CRM campaign execution, including planning, segmentation, automation, and experiment initiatives. You will directly impact the incremental growth of GoFood merchants in the Indonesian market through scalable, personalized, relevant, and contextual communication and increase the engagement and retention of our users.

What you will do:

    • Oversee the execution of multi-channel (Push Notification, Pop-up, Inbox, WhatsApp, Email) campaigns, ensuring alignment with brand objectives and user insights
    • Implement journey / automation campaigns via inApp (Push Notification, Pop-up,Inbox,) and OutApp channels (e.g., Email)
    • Handle CRM of special projects related to GoFood Merchants
    • Develop communication templates for consistency and effectiveness by branding guidelines and best practices
    • Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the merchant’s lifecycle journey
    • Responsible for campaign calendar management and A/B tests roadmap to improve users engagement
    • Collaborate with cross-functional teams (Growth, Branding, Product, Community and Special Project) to drive successful CRM channel execution to support GoFood business target 
    • Conduct competitive CRM analysis to strategize actionable plans and recommend improvements together with the manager
    • Update on industry & trends to identify new opportunities and growth

What you will need:

    • A BS/MS in Computer Science, Business, Marketing, Communication or equivalent experience
    • At least 3+ years of CRM marketing experience, preferably within the online mobile app, e-commerce, quick commerce, e-grocery,  telecommunications, or other relevant service industry
    • Proficiency in launching CRM campaign/customer journey implementation and experimentation through advanced CRM tools (e.g. Hubspot, Clevertap, SalesForce)
    • Good knowledge of HTML/CSS and SQL will be a plus
    • Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions (e.g. Strong knowledge of conducting experimentation and A/B testing)              
    • Excellent written & verbal communication in English at the business level with strong presentation skills in order to represent the Marketing team in functional meetings
    • Deep understanding of the OFD industry & B2B Business, including merchants behavior, market trends, and competitive landscape.
    • Experience in budget management, with a focus on maximizing ROI.
    • Ability to thrive in a fast-paced, dynamic environment with shifting priorities and demands.
About the team:
The GoFood Merchant Marketing team is composed of passionate troops who are motivated to help Indonesia SMEs to grow. We take pride in our creativity and agility in solving merchants' issues through marketing means and beyond. We value professionalism as much as we value good teamwork and a fun working environment.
As a data-driven team, we are committed to continuous improvement and efficiency, leveraging insights to refine our strategies. We are currently engaged in various product innovations, branding initiatives, and promotional campaigns that reinforce GoFood’s position as a market leader.
At GoFood Marketing, we believe that business growth is fueled by talent development. While we prioritize achieving business objectives, we also value team collaboration, individual well-being, and professional growth. Our team thrives on uncovering valuable insights from data, fostering a culture of innovation, and building strong connections—both professionally and over a shared passion for food.


About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek 
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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