Marketing Analyst
Jakarta
ODS - Product Management – - /
Permanent /
On-site
What You Will Do
- Create analytics and insight generation initiatives by understanding the behavior, usage, and attitude of the customer towards the products in order to generate market insight, define opportunities, and drive growth
- Craft and implement all consolidated campaign and business reporting requirements to monitor GoFood's performance through strong collaboration with key stakeholders
- Present a holistic view on market and competitive insights to allow effective and strategic decision-making process
- Discover GoFood consumers’ in-app and transaction behavior, and provide actionable insights and strategies to reach target acquisitions and monthly transacting users
- Conduct GoFood consumer research initiatives, including consumer segmentation and movement tracking
What You Will Need
- Bachelor's degree from reputable universities or equivalent practical experience
- 1-3 years of experience working as a data analyst, business intelligence analyst, or growth analyst in technology, FMCG, start-up, or telecommunication industry
- Must be highly proficient in analytical tools such as Excel, SQL, Google Data Studio. Python is a plus.
- Ability to translate complex ideas into simple and intuitive communication, and balance deep analytical rigor with actionable insights
- Strong understanding of marketing and analytical concepts such as segmentation, customer lifecycle, retargeting, attribution models, prediction, and A/B testing
- Experience preparing and developing a campaign report or various complex business reports
- Experience developing user segmentation and executing user nudging and CRM or Digital Marketing campaigns
About The Team
Our Marketing team is a part of the GoFood Business team based in Jakarta. The team consists of growth marketing, brand managers, brand executives, marketing analytics, and more. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood’s marketing campaign that ensures GoFood continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. More importantly, we want to deliver joy in the life of our consumer through the assortment, recommendation & rewards in our platform. We are also a data-driven team who strive to continuously improve our efficiency.
Currently, our team has been working on a lot of innovation, branding and promotional campaigns, which will help GoFood maintain our leadership in the market.
GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course we care about the business number, yet we also care about each other’s well-being and growth journey. Other than enjoying finding that “a-ha!” moments when swimming through the sea of data, our family also enjoys bonding over food, watching TV shows or sharing our hobbies.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
