User Growth Lead
Jakarta
ODS - Groceries – - /
Permanent /
On-site
About The Role
As a User Growth Lead,, you’ll focus on optimizing the homepage experience to drive conversion, add-to-cart (ATC), and engagement across user segments. You will analyze performance across homepage modules, collaborate with Product to develop new growth features, and partner with Marketing to align campaign messaging with layout strategy. This role requires strong analytical skills, a deep understanding of user behavior, and the ability to turn insights into testable initiatives that improve homepage effectiveness.
What You Will Do
- Analyze homepage performance and user behavior to identify conversion and ATC improvement opportunities.
- Collaborate with Product to test and implement new promo surfaces, homepage widgets, and user flows.
- Work closely with Marketing to align campaign themes with homepage layout and real estate strategy.
- Manage the promo asset calendar and ensure top SKUs and campaigns are prominently featured.
- Monitor and report homepage CTR, ATC%, and bounce rate by segment, page, and promo.
- Lead A/B tests to evaluate the impact of layout changes, asset placements, and messaging.
- Translate insights into recommendations for improved content, layout, or feature enhancements.
What You Will Need
- Min. 4 years of experience in growth, product analytics, performance marketing, or a related analytical role.
- Strong analytical and problem-solving skills with high proficiency in Excel; proficiency in SQL or BI tools is a definite plus
- Experience optimizing user journeys or UI real estate to drive conversion.
- Familiarity with A/B testing frameworks and experimentation best practices.
- Excellent collaboration skills to work across Product, Marketing, and Design teams.
- Ability to synthesize data into clear insights and communicate recommendations effectively.
- Comfortable operating in a fast-paced environment with iterative testing and learning cycles.
About The Team
At the Quick Commerce product group, we're revolutionizing how people get their daily staples with our lightning-fast, on-demand delivery service. GoMart, our flagship B2C online grocery platform, has skyrocketed to the top, leading the quick commerce market and delivering convenience items to delighted consumers in over 100 cities across Indonesia. Our mission is to empower merchant and brand partners nationwide, helping them thrive while ensuring our customers receive their daily essentials swiftly and reliably.
Join us on this thrilling journey to shape the future of the independent movement for everyone and everything. We're a diverse team that values curiosity, a passion for technology, and a collaborative spirit. If you're driven by innovation and excited about solving real-world problems with cutting-edge technology, we invite you to join our team. Let's create the future together!
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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