Head of Marketing (FinTech)
Taipei
Marketing /
Full Time /
Hybrid
About us
Gogolook is a leading TrustTech company established in 2012. With "Build for Trust" as its core value, it aims to create an AI- and data-driven global anti-fraud network as well as Risk Management as a Service. From multi-communication to fintech, and SaaS, Gogolook creates trustworthy empowerment with the use of technology in various fields.
A founding member of the Global Anti-Scam Alliance (GASA), Gogolook has also teamed up with a number of institutes such as the Taiwan National Police Agency Criminal Investigation Bureau, the Financial Supervisory Service of South Korea, Thai Royal Police, the Fukuoka city government, the Philippines Cybercrime Investigation and Coordinating Center, and the Royal Malaysia Police and state government to fight fraud and ultimately, to build a trustworthy communication network with the largest number database in East Asia and Southeast Asia.
In July 2023, TrustTech provider Gogolook (stock code: 6902), was listed on the Taiwan Innovation Board (TIB). In May 2025, Gogolook officially submitted an application to the Taiwan Stock Exchange for reclassification to the General Board, positioning it to become the first new economy software company to make this transition.
Why you should join Gogolook
1. Influential products: What we make are meaningful products that create values for society and defend against frauds.
2. Emphasize self-growth: We encourage technical community activities, subsidize tickets for conferences and workshops so that learning is continuously supported by the company.
3. Unleash your talent: We respect the professional opinions of everyone, encourage team members to discuss with each other, and make awesome products together.
4. Transparent culture: We publicly share the company's information to all, every member can read and feedback, and become a part of participating in the proposal.
Key Responsibilities:
- Lead a team of 8+ members spanning various marketing domains, including SEO, paid advertising (Web & App), KOL engagement, affiliate marketing, CRM/CDP management, event design, and brand PR operations.
- Oversee and grow the marketing team by identifying revenue opportunities among established markets and by securing new drivers.
- Establish actionable marketing strategies and track key KPIs to measure success.
- Oversee the development and management of the company's brand identity, ensuring consistency across all marketing channels.
- Allocate and manage the marketing budget, ensuring maximum ROI on marketing investments.
- Lead, mentor, and develop the marketing team, fostering a culture of collaboration and innovation.
- Collaborate closely with the business development team & product team to provide estimates and execute the required marketing resources for future revenue strategy and product developments.
- Stay updated with the latest FinTech trends, competitor strategies, and customer preferences to inform marketing decisions.
Qualifications:
- Minimum of 8 years of marketing experience, with at least 3 years in a leadership role.
- Experience in the financial industry, marketing agency, and tech startups is preferred.
- Strong analytical skills with a data-driven mindset.
- Exceptional leadership skills with experience in leading multi-functional teams.
- Proficient in strategizing across various marketing channels, including content, paid advertising, KOL, affiliate marketing, and more.
- Strong strategic thinking ability related to product marketing.
