Whoscall Country Marketing Lead – Taiwan
Taipei
Marketing /
Full Time /
Hybrid
About us
Gogolook is a leading TrustTech company established in 2012. With "Build for Trust" as its core value, it aims to create an AI- and data-driven global anti-fraud network as well as Risk Management as a Service. From multi-communication to fintech, and SaaS, Gogolook creates trustworthy empowerment with the use of technology in various fields.
A founding member of the Global Anti-Scam Alliance (GASA), Gogolook has also teamed up with a number of institutes such as the Taiwan National Police Agency Criminal Investigation Bureau, the Financial Supervisory Service of South Korea, Thai Royal Police, the Fukuoka city government, the Philippines Cybercrime Investigation and Coordinating Center, and the Royal Malaysia Police and state government to fight fraud and ultimately, to build a trustworthy communication network with the largest number database in East Asia and Southeast Asia.
In July 2023, TrustTech provider Gogolook (stock code: 6902), was listed on the Taiwan Innovation Board (TIB). In May 2025, Gogolook officially submitted an application to the Taiwan Stock Exchange for reclassification to the General Board, positioning it to become the first new economy software company to make this transition.
Why you should join Gogolook
1. Influential products: What we make are meaningful products that create values for society and defend against frauds.
2. Emphasize self-growth: We encourage technical community activities, subsidize tickets for conferences and workshops so that learning is continuously supported by the company.
3. Unleash your talent: We respect the professional opinions of everyone, encourage team members to discuss with each other, and make awesome products together.
4. Transparent culture: We publicly share the company's information to all, every member can read and feedback, and become a part of participating in the proposal.
As Whoscall Country Marketing Lead for Taiwan, you will spearhead our marketing team and drive Whoscall's country marketing strategy. This pivotal role involves developing market-specific insights, orchestrating comprehensive 360° marketing campaigns, and leading social marketing initiatives to accelerate business & user growth.
Roles & Responsibilities
- Design and implement strategic marketing campaigns to increase market share, strengthen top-of-mind brand awareness, and drive user acquisition and retention
- Develop data-driven marketing strategies aligned with local market trends, consumer behavior patterns, and competitive landscape
- Cultivate a vibrant Whoscall Taiwan community while enhancing brand engagement and loyalty
- Oversee the execution of impactful social media campaigns and digital marketing initiatives
- Analyze marketing performance metrics to generate actionable insights for strategy refinement
- Maintain competitive advantage by staying current with emerging market trends and innovations
- Collaborate with Global Marketing teams (Product, Brand, Growth, and Partnership) to align with global strategies while developing localized go-to-market campaigns
- Partner with cross-functional teams including Product, Government Relations, Engineering, Customer Support, and PR to ensure sustainable growth, consistent messaging and brand positioning
- Establish and nurture relationships with local partners, influencers, and media outlets
- Lead partnerships and collaboration with internal and external stakeholders to generate innovative, high-impact ideas that resonate with audiences and deliver measurable results
Qualifications
- 5+ years of progressive experience in strategic marketing management, with demonstrated success driving business results
- Bachelor's degree in Marketing, Business Administration, Communications, psychology or related discipline
- Proven track record developing and executing comprehensive marketing strategies in global or multi-market environments
- Deep expertise in digital marketing, media planning, brand development, and audience engagement strategies across traditional and digital channels
- Demonstrated success managing social media platforms as integrated components of holistic marketing campaigns
- Strong analytical capabilities with experience translating data insights into actionable marketing strategies and measuring ROI
- Exceptional organizational skills with ability to prioritize effectively, manage multiple high-stakes projects concurrently, and deliver results under pressure
- Experience in the technology sector or mobile application space is highly valued
- Professional business fluency in both English and Mandarin, encompassing both written and verbal communication, is essential for this role
Preferred Qualifications
- Background in digital marketing, paid media and content amplification
- Experience working in creative ads/ media / digital agencies
- Experience in marketing consumer tech brands or app-related industries
- Experience in creating IMC & New Product launches or large-scale marketing initiatives
- Experience in working with global teams across cultures to align strategies and collaborate effectively
