App Monetization Manager (Whoscall)
Taipei
Product Management /
Hybrid
About us
Gogolook is a leading TrustTech company established in 2012. With "Build for Trust" as its core value, it aims to create an AI- and data-driven global anti-fraud network as well as Risk Management as a Service. From multi-communication to fintech, and SaaS, Gogolook creates trustworthy empowerment with the use of technology in various fields.
A founding member of the Global Anti-Scam Alliance (GASA), Gogolook has also teamed up with a number of institutes such as the Taiwan National Police Agency Criminal Investigation Bureau, the Financial Supervisory Service of South Korea, Thai Royal Police, the Fukuoka city government, the Philippines Cybercrime Investigation and Coordinating Center, and the Royal Malaysia Police and state government to fight fraud and ultimately, to build a trustworthy communication network with the largest number database in East Asia and Southeast Asia. In July 2023, TrustTech provider Gogolook completed its IPO listing on the Taiwan Innovation Board (TIB) of the Taiwan Stock Exchange (TWSE), under the ticker number 6902.
Why you should join Gogolook
1. Influential products: What we make are meaningful products that create values for society and defend against frauds.
2. Emphasize self-growth: We encourage technical community activities, subsidize tickets for conferences and workshops so that learning is continuously supported by the company.
3. Unleash your talent: We respect the professional opinions of everyone, encourage team members to discuss with each other, and make awesome products together.
4. Transparent culture: We publicly share the company's information to all, every member can read and feedback, and become a part of participating in the proposal.
An App Monetization Manager is responsible for developing strategies to generate revenue from Whoscall apps. This role will focus on driving revenue growth through ads and in-app purchases (IAP) while ensuring an excellent user experience. Your work involves defining monetization models, implementing marketing strategies, monitoring performance metrics, and ensuring a smooth user experience.
Key Responsibilities:
- Directly own and manage revenue targets, reporting to the Business Unit (BU) Head.
- Develop and execute app monetization strategies to optimize ad revenue and in-app purchases.
- Collaborate closely with product, sales, and marketing teams to seamlessly integrate monetization features into the app.
- Analyze user data, behavior, and usage patterns to identify monetization opportunities and optimize existing strategies.
- Conduct A/B testing and experiments to improve key performance indicators such as eCPM, ARPU, Conversation Rate, Churn Rate, and LTV.
- Monitor and report on the financial performance of monetization strategies, providing regular updates and insights to senior management.
- Ensure all monetization practices comply with relevant policies and regulations.
Qualifications:
- At least 3 years of experience in ad and in-app purchase monetization.
- At least 8 years of experience in product management.
- Deep understanding of the mobile app ecosystem and various monetization models.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with ad networks, mediation platforms, and ad formats.
- Experience with A/B testing and optimization techniques.
- Excellent communication and collaboration skills to work effectively within cross-functional teams.
Locations:
- Candidates must be based in the Taiwan Office or Thailand Office and authorized to work in their respective countries.
Preferred Qualifications:
- Proven successful experience in owning and driving revenue growth through agile methodologies.
- Candidates with such proven experience will be expected to demonstrate measurable contributions to revenue within the first 3–6 months of joining.
