Head of Growth & Marketing
Business / Legal /
Founded by two ex-Coinbase employees and backed by top investors including Andreesen Horowitz, Coinbase, IDEO, and Kindred Ventures, Goldfinch is a decentralized credit platform that is using crypto to empower financial inclusion around the world.
Our vision is to build a global, decentralized network that allows anyone to be a lender, not just banks. Since announcing the protocol in January 2021, the loan book has doubled every 2 months. We now serve thousands of end-borrowers across three continents and over 10 different countries. And we're just getting started.
As the Head of Marketing, you will help define and execute on the strategy, messaging, and channels for all things marketing at Goldfinch. You enjoy switching from high level strategy to tactical details. You have a knack for media and community. You will build awareness and help position the brand to drive value for Goldfinch’s products.
- Lead defining the Goldfinch brand narrative, and creating and implementing a marketing strategy
- Determine the best ways to position Goldfinch and relay Goldfinch’s value proposition across various customer types including Borrower, Backers, LPs, and other stakeholders
- Own product marketing to plan, manage, and execute marketing support for product launches
- Generate a social media strategy and manage a content calendar across platforms including Twitter, Medium, Substack, Linkedin, Reddit and others
- Generate content including tweets, threads, blog posts for Warbler and for the Goldfinch Foundation
- Identify and negotiate arrangements with influencers / communities / education outlets
- Propose new channels for protocol growth in cooperation with the Warbler Community and Business Development teams
- Source, negotiation with, and manage contractors and marketing agencies to support on campaigns, content generation or other initiatives
- Occasionally attend conferences and coordinate sponsorships to promote the Goldfinch protocol
- Establish and track metrics for success
- 5+ years experience product or brand marketing at a software or crypto company
- Passionate about the Goldfinch mission!
- Strong knowledge of DeFi and DeFi marketing tactics
- Experience negotiating with influencers and other partners
- Cross-functional experience working with internal and external stakeholders to execute projects
- Outstanding written communication skills
- Willingness to roll up your sleeves and find solutions to challenging problems
- Experience and talent with copywriting a big plus
- Health, Dental, Vision and Life Insurance covered 99%+
- Competitive equity compensation & governance token incentives
- Subsidies for laptop and remote office setups
- Free office lunches (if in the Bay Area)
- All-access Wework passes and frequent trips to the Bay Area (if remote)
We aim to hire great people from a wide variety of backgrounds - not just because it’s the right thing to do, but because it makes our company stronger. People from all across the globe and all walks of life participate in our protocol, and we'd like our team to reflect that. If you share our interest in DeFi and our passion for promoting financial inclusion, we'd love to have you on the team.