Director of Content (USA Remote)
United States
Marketing – Creative Services /
Full-Time Remote /
Remote
At Gurobi Optimization, we're on a mission!
A mission that focuses on mathematical optimization. We empower our customers to expand their use of mathematical optimization technology in order to make smarter decisions and solve some of the world's toughest and most impactful business problems. We're looking for passionate, dedicated, innovative game-changers to join our team and drive the future of Gurobi.
As the Director of Content at Gurobi Optimization, you will collaborate with internal experts and external partners to create new written content and enhance existing materials. This role holds significant importance for our business for two primary reasons:
1. Crafting and disseminating top-tier written content enables Gurobi to remain the definitive thought leader in mathematical optimization.
2. Up-to-date and captivating written content is vital to our marketing automation system. With it, Gurobi’s ability to engage with prospects effectively in the sales funnel will be protected, potentially leading to decreased conversion rates.
What will you be doing?
- Develop, curate, and oversee all written content across diverse marketing channels.
- Create content for in-person training programs, mathematical programming modeling examples, user case studies, white papers, eBooks, website content, digital marketing materials, and infographics.
- Demonstrate a consistent ability to generate a substantial volume and variety of high-quality content.
- Preferably, possess experience in the analytics/AI software domain or a background in creating technology-related content.
- Proficient in simplifying complex technical concepts for a non-technical or business audience.
- Effectively communicate the business value of optimization and the Gurobi Optimizer through written content.
What experience and qualifications should you have?
- Bachelor's degree in English, journalism, communications, marketing, or a related field preferred.
- Proven experience as a content writer, copywriter, or similar role, preferably in a relevant industry or field.
- Minimum of 3+ years of experience in personally leading technical content development initiatives.
What skills and abilities should you have?
- Demonstrated ability to plan, develop, organize, write, and edit compelling technical content.
- Effective cross-functional collaboration with technical experts.
- Clear and concise communication of complex information to various audiences.
- Maintaining style consistency across related documents.
- Managing content development and refresh schedules.
- Proficiency in using relevant software applications, including Microsoft Office and Adobe Creative Suite.
What other requirements should you have?
- Self-motivated: Initiates engagement with subject matter experts (SMEs) and stakeholders within Gurobi, partner organizations, and customer organizations to gather input for content.
- Process-oriented: Manages end-to-end content creation and coordinates multiple projects from concept to completion. Constantly seeks to enhance existing processes and practices.
- Driven and versatile: Consistently produces plans, manages content calendars, and works toward achieving content marketing objectives.
- Collaborative: Collaborates effectively with internal and external stakeholders to align content efforts with marketing and corporate goals.
Your Alignment with our Gurobi Core Values:
- Customer Focus: Verbal & written communication skills that bring clarity and build trust.
- Power of the Team: Motivated with a team-oriented mindset that aims to both inspire and be inspired by others.
- Innovation: The courage to bring ideas forward and see yourself as an integral part of our global team.
- Dedication: Organized and agile, focusing on meeting professional objectives while promoting a healthy work/life balance.
- Integrity: Promise to uphold honesty as your compass and conduct all business practices with an ethical mindset and fiscal responsibility.
