Demand Generation and Growth Marketer
Remote
Marketing /
Full-time /
Remote
The Company
HyperComply is the most powerful way to build trust with your customers and suppliers.
Every business needs software, and most companies are required to assess the security risk of a software vendor before bringing them on board. Vendors spend countless hours answering security questionnaires instead of selling, and purchasers waste time sending, reviewing, and managing security due diligence instead of focusing on their core business. Help us build a category-defining business and re-define how trust is brokered between businesses.
Founded in 2019, HyperComply is an entirely remote company with employees across the US and Canada. We’re strong advocates of work-life balance, employee empowerment, and diversity in the workplace. We’re a well-capitalized startup with a fast-growing team, supported by some of the top VCs in North America.
As a Demand Generation and Growth Marketing Specialist, you will be at the intersection of marketing strategy and execution, driving both the generation of demand and the acceleration of growth. Your work will directly contribute to scaling our customer base and achieving revenue targets through the development and implementation of effective marketing strategies and campaigns.
Responsibilities
- Develop and execute multi-channel demand generation campaigns to drive qualified leads and achieve sales objectives.
- Utilize data-driven insights to identify growth opportunities, optimize marketing efforts, and increase conversion rates across various channels.
- Collaborate with the product, sales, and marketing teams to align on target markets, messaging, and goals, ensuring cohesive brand representation and communication.
- Manage and optimize paid media campaigns, including SEM, social media advertising, display, and retargeting efforts.
- Test and analyze campaign performance, using A/B testing and other analytical methods to continually refine strategies.
- Oversee the creation and distribution of compelling content across various platforms to engage target audiences and promote lead generation.
- Implement SEO strategies to improve organic search rankings and drive consistent, high-quality traffic.
- Monitor and report on key performance indicators (KPIs), including lead generation, conversion rates, and ROI on marketing campaigns.
- Stay abreast of industry trends and competitor activities to inform marketing strategies and innovative growth initiatives.
- Enable the customer-facing team with content and materials as we update product/pricing/positioning
Qualifications
- 3+ years of experience in demand generation, growth marketing, or a similar role, preferably in a startup environment.
- Proven track record of developing and executing successful marketing campaigns that drive growth and meet KPIs.
- Track record of generating B2B leads with a focus on mid-market and enterprise segments.
- Strong analytical skills with experience in data analysis and reporting.
- Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, team-oriented environment.
- Experience with digital marketing tools and platforms, such as Google Analytics, Salesforce, marketing automation software, and social media advertising.
- Creative thinker with a growth mindset, constantly seeking innovative ways to attract and retain customers.
We have you covered
Fully remote company
Flexible working hours
Company Equity
Generous work from home budget / home office subsidy
Comprehensive health benefits
Good times!
For more information please visit:
Our website: https://www.hypercomply.com
Our LinkedIn page: https://www.linkedin.com/company/hypercomply
Our Commitments
HyperComply is an equal opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes, including our work environment.
HyperComply welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please inform us within your application if you require any accommodations and every effort will be made to meet your needs.
