PR Manager
Hong Kong
Hong Kong – Marketing and Business Intelligence /
Full time /
On-site
About the role:
We are seeking an experienced and talented PR Manager to join our marketing team.
The PR Manager will be responsible for overseeing all aspects of public relations, with a particular focus on PR outreach for branding, PR monitoring for crisis risk and compliance, and crisis management.
Job Responsibilities:
Develop and implement comprehensive PR strategies to enhance the organization’s brand visibility and reputation.
Conduct proactive PR outreach activities to promote the organization’s mission, programs, and initiatives for branding purposes.
Build and maintain relationships with key media outlets, journalists, influencers, and stakeholders to ensure positive media coverage.
Collaborate with internal teams to identify PR opportunities and develop compelling content, such as press releases, media kits, and articles.
Monitor media channels and social media platforms to identify potential PR risks, issues, or crises that may affect the organization’s reputation.
Job Requirements:
Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
Proven experience in public relations, with a focus on PR outreach, media relations, crisis management, and branding.
Strong understanding of PR strategies and tactics, including media relations, content development, and social media engagement.
Excellent written and verbal communication skills, with the ability to craft compelling messages and adapt communication style for various audiences.
