Kickoff is redefining fitness and preventive health. We’re the first and only place anyone can get a personal trainer and nutrition coach covered by insurance. Our elite, dual-certified registered dietitian and personal trainer coaches work with clients on weekly video calls, stay in touch through daily texts, and leverage our AI‑powered coach & client apps to deliver truly personalized nutrition, fitness, and wellness plans.

- Clients get life‑changing results without the price barrier.

- Coaches get a stable, high‑earning career blending expertise and cutting‑edge technology.

- Payors get dramatically lower medical costs by keeping people healthy.

Backed by top‑tier investors and already helping thousands of members nationwide, we’re scaling the first insurance-backed, integrated exercise‑plus‑nutrition platform. If you’re energized by massive impact, AI that really helps people, and a mission that matters, join us and help make preventive health the accessible for everyone.

We’re seeking a Head of Provider Growth to own marketing, sourcing, vetting, and onboarding of our elite dual-certified coaches (personal trainers + registered dietitians).

This senior, cross-functional leadership role spans operations, product, marketing, and people management. You’ll shape the supply-side engine of Kickoff, ensuring that clients have access to the best experts in the world.

- Build and execute recruitment and marketing strategies to attract the best talent.

- Recruit, vet, credential, and onboard large numbers of qualified coaches.

- Craft the best-in-class coach experience to maximize engagement, retention, and availability for clients.

- Manage and grow a team of coach managers, interviewers, and operations staff.

- Design and refine SOPs to create a seamless, scalable supply system.

- Foster a vibrant, connected coach community.

- Partner with product and engineering teams to shape features that delight candidates and coaches.

- Identify data-driven improvements through metrics, feedback, and experimentation.

- Contribute to company-wide strategy as a member of the leadership team.

- Supply-side or SMB growth experience: Marketing, product-led growth, and conversion optimization expertise.

- Product and operational chops: Able to design and optimize processes, collaborate with tech teams, and bring ideas from concept to execution.

- Data fluency: Comfortable using metrics, surveys, and SQL (with AI assistance) to drive prioritization and decisions.

- Startup mindset: You’re an owner—comfortable with ambiguity, scrappy testing, rapid iteration, and big swings.

- Mission-driven energy: You’re passionate about health, wellness, and making an impact.

- Collaborative spirit: Excited to work in person with our team in SoHo, NYC.

- Experience in healthcare, provider networks, and/or recruitment/marketing.

- Experience in product management or design.

- Prior success building high-performance teams and communities.

$170,000 - $210,000 a year