Digital Marketing Manager, Japan

Tokyo
Interactive Mobile Game Publisher /
Full-Time /
Remote
About the Company:
Our client is renowned for crafting award-winning, immersive, and impactful game titles. Their latest project has captivated a worldwide audience of over 260 million dedicated enthusiasts across mobile devices, Nintendo Switch, and Sony PlayStation platforms, with a PC version in development. Since the launch of their latest release, the game has garnered millions of installations in Japan alone, fostering a devoted core fanbase.

About the Role:
In order to advance the ethos of compassion, altruism, and generosity central to our client's game, the team seeks a Digital Marketing Manager with a creative and inspirational spirit to convey the game's value through various aesthetic media forms and a profound understanding of the game’s philosophy. This role entails collaborating closely with the marketing teams in both the US and Japan.

Responsibilities:

    • Comprehensive understanding of digital marketing activities, including analysis, planning, execution, and review.
    • Steering the direction of video and static creative for user acquisition.
    • Negotiating and managing global and local networks effectively.
    • Collaborating and reporting to the marketing team at headquarters.
    • Strategizing and executing media tie-ins and collaborations with local partners.

Qualifications:

    • Proficiency in digital marketing.
    • Familiarity with BI tools such as MMP and Tableau.
    • Grasp of our client's core values.
    • Fluency in Japanese (native) and business-level English.
    • Capability to thrive in a remote work setting.
    • Demonstrated self-starter mentality.

Preferred Experience:

    • Previous employment background in an agency or app game company.
    • An avid passion for gaming.
    • Showcase enjoyment playing our client’s games.

Location:

    • Japan (Remote)