Digital PR Specialist - US
Valletta, Malta
SEO & Digital PR – Digital PR /
Full-time /
Remote
About Legend
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
The Role
Legend is hiring a Digital PR Lead, reporting directly to our Digital PR Manager.
We’ve had huge success in North America and are looking for someone to help continue with our US efforts. You will join a top-performing team of seven and be responsible for all landing media coverage and organic backlinks in the United States. You will have full ownership of the entire process, from ideation to production and outreach.
You will be a fundamental part of our continued success in the US and a real MVP in a business that truly prioritises digital PR and links.
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
Your Impact:
- Create multiple digital PR campaigns per month that are designed to drive organic backlinks to our US assets.
- Collect and assess data to find “story-worthy” statistics and information
- Write current and newsworthy content, campaigns, commentary, and interviews that will interest journalists and the US media.
- Build lists of contacts and develop relationships with journalists for successful outreach.
- Report on the outcome of campaigns, considering the number of backlinks achieved and the quality. Use this information to drive the future ideation approach.
What You'll Bring:
- Experience in US Digital PR
- A strong content writer who can craft a great story
- A creative mindset with the ability to think outside of the box for fresh campaign ideas
- A strong communicator who is confident in pitching to journalists, conducting interviews, and more
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior Digital PR Manager and Digital PR Manager (1 hour video via Zoom)
- 3rd: Take home task - you will be given 3-5 days to complete the task and send it back for us to review
- 4th: Final interview with our team, Global Head of Growth and Chief Gaming Officer (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.
