Content Manager
Toronto, Canada
Content – Commercial Content /
Hybrid
About Covers and Legend
Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.
We're proudly part of Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
Legend is hiring a Content Manager for our North American content team, reporting directly to our Managing Editor. We’re looking for a dynamic content team lead, with strong editorial and SEO skills and knowledge of what it takes to create the best iGaming content for North American players.
This role will help us to supercharge our NA content performance while growing and developing our high-performing content team.
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
Your Impact:
- Help us to launch new content and grow some of the top iGaming brands in North American markets.
- Lead the development of high-performing content teams and ensure that team and business goals are met through effective team management
- Utilize your skills in managing content production processes to remove blockers and improve our content operations and content production processes
- Shape your skillset in creating a strong brand voice and identity during an exciting period of growth for our North American brands.
- Supercharge your personal and professional growth by collaborating with some of the strongest experts in Content, SEO, and Product within the iGaming sphere.
What You'll bring:
- Content leadership & team management. You have proven experience in leading and managing the performance of a team of editors, setting goals, and creating development plans
- Strong written/editorial skills, with a focus on SEO and a good understanding of user-focused copy and persuasion tactics.
- Excellent prioritization and project management skills, viewing tasks with an ROI lens and demonstrating the ability to measure, learn, and iterate for growth.
- Data-driven content insights. You are experienced in analyzing and reporting on content and SEO performance metrics, to drive performance through our strategy.
- Demonstrable experience in managing and optimizing content operations and production processes, with expertise in using a CMS and best practices for content architecture.
- Confident in collaborating with other disciplines in cross-functional teams, particularly SEO, design, and product teams.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
- 3rd: Take home task - you will be given 3 days to complete the task and present it back to the team, Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)
- 4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.
