Manager of Social & Search (Social Media Manager) (Remote)

Austin, TX (HQ) /
Marketing /
Full-time, Remote, Periodic Austin, TX Travel Required
At Lottery.com we’re assembling a team of world-class brilliant minds like you who are resourceful doers and crave creative problem-solving. Founded in 2015 and based in Austin, Texas, Lottery.com is creating the world’s number one digital lottery brand. We’re bringing digital sales of official lottery games to the world and launching global charitable sweepstakes.

Would you describe yourself as: 

- Someone who is passionate about catering communication to target audiences?
- Someone who can drive awareness and education to the masses?
- Someone who enjoys working within a team environment?
- Someone who is ready to blaze their own path in a groundbreaking industry?

What We Offer: 

SALARY: $60,000 - $90,000/yr.
BENEFITS: Health, Dental, and Vision Insurance Paid 100% by Employer
UNLIMITED VACATION DAYS
*To Learn More About Our Benefits visit https://lottery.com/benefits/ 

The Opportunity: 

To implement and manager Lottery.com's overall paid Search and Social campaigns. To promote Lottery.com's brand, visibility, and share of voice to drive awareness and education for the service/platform and ultimately drive downloads.

The Responsibilities

    • Campaign set up on all Search engines with extensive experience using Google Ad Words
    • Campaign set up on Social platforms (i.e. Facebook, Instagram, Twitter, Reddit, Linkedin) 
    • Identify and monitor key KPIs: impressions/volume driven to the site or app, CTR, bounce rate, impression share, video completion, downloads etc 
    • Provide key insights given Paid Search performance to improve quality score for organic rankings 
    • Prepare and present reports regularly to identify optimizations, provide testing opportunities seasonality trendsIdentifying the company’s buyer persona to better target and scale audiences 
    • Keep abreast of latest Search and Social betas and establishing relationships with representatives

Our Requirements

    • Bachelor’s degree in business, marketing, public relations or related field 
    • 3 years of Search and Social Media management experience
    • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
    • Proficient using multi-social posting programs: Facebook, Instagram, TikTok, SnapChat
    • Experience developing Search social media strategies and working with and developing a marketing plan 
    • Understanding of graphic design principles

Bonus Points For

    • Professional certification in Google Search, Display, Social, YouTube and Analytics
Personality Traits We Admire

Grit: We are resilient marathoners who finish what we start and love tackling problems of all sizes. We take critical feedback and push through to get the job done.

Rigor: Data-driven, analytical and exhaustive in decision making. We take in the evidence, integrate information from multiple sources quickly, draw conclusions and take action - quickly.

Collaboration: We leave our egos at home, we challenge each other and we work together to find the best solutions, every day, day in and day out.

Ownership: We sign up for the hard stuff and take extreme ownership to see it through. We make lemonade out of lemons when we have to and don’t let attitude get in the way of getting it done.

Curiosity: Most of us dork out over non-work related topics at a ridiculous level of detail, because that’s how we’re wired. We’re naturally inquisitive, ask tough questions, and aren’t afraid to ruffle feathers to find better answers.

Honesty: We’re transparent and honest because that’s the right way to treat other people. Integrity is the basis of trust, and trust is everything when you’re creating the future together.

We encourage you to apply if this is a role/field of interest to you so that even if this role may not be the "perfect" fit we can have your information on file and consider you for future opportunities that may closely align with our business needs.

Please be advised: Lottery.com does not accept unsolicited resumes or services from third-party recruitment agencies. In the event, a recruiter or agency submits a resume or candidate without an agreement, Lottery.com and affiliates shall explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to Lottery.com employees, shall be deemed the property of Lottery.com.