Social Media & Influencer Marketing Strategist - Personal Care
New York, NY
Personal Care – Marketing /
Full-time /
Hybrid
Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones. Our trusted brands are designed with comfort, quality, and transparency first, because we believe everyone should experience care done right.
NOTE: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.
We are hiring a Social Media & Influencer Marketing Strategist for our Personal Care brands – EVER Skincare & Nuvadermis. This role will create and execute strategies within social media and influencer management to build brand awareness, drive customer engagement and foster a loyal community across both brands. This role reports into the General Manager of Personal Care.
What you'll do:
- Manage social media presence for the brands, including Instagram, Meta, Pinterest, TikTok and emerging channels
- Develop and execute a social content strategy to drive brand awareness and growth, including ownership of the monthly social content calendar
- Plan social media campaigns to support evergreen brand messaging, product launches, partnerships, education, giveaways, and more.
- Leverage tools like CapCut and Canva to create and edit content for Instagram Reels and TikTok videos.
- Develop a comprehensive influencer/creator strategy across affiliate, organic, and paid partners that drives brand awareness and builds trust in our brands and products
- Drive audience growth and foster community through community management and inbound and outbound engagement
- Manage internal EVER ambassador program by assisting new and existing ambassadors
- Identify and deliver outreach to affinity brands to secure meaningful collaborations, partnerships, giveaways, and more.
- Monitor, analyze, and report on performance tracking and KPIs across all social media channels, including engagement, reach, follower growth and traffic
- Maintain a cohesive brand experience across all social channels, adhering to brand guidelines and elevating the brands’ aesthetic
Requirements
- 3 - 5 years of experience in a social media and/or influencer marketing role
- Expertise concepting, executing and managing social media campaigns across channels like Instagram, TikTok, Facebook, Pinterest, and more
- Experience creating Instagram and TikTok content
- Experience working with influencers and content creators
- Experience managing or developing an internal influencer affiliate program
- Organized and process-oriented
- Experience with Canva, Later, CapCut, Shopify, and analytics platforms like Looker or GA4 ideal
- Passion for consumer goods/women’s health & wellness products
Benefits
- Flexible PTO
- Medical, dental and vision coverage
- 401K match
- Paid Family Leave
- Life Insurance
- Short & Long Term Disability
- Professional development stipend
- Pet insurance discounts
- Commuter benefits
- Flexible hybrid work schedule
- Fully stocked kitchen (snacks, beverages and more!)
$80,000 - $90,000 a year
Our Commitment to Diversity and Inclusion
We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.
As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
