Digital Media Marketing Manager

Los Angeles, CA /
Marketing /
Full-time
Maple Media is an innovative mobile media, advertising, and technology company that acquires and operates category-leading apps that entertain, empower productivity, and enrich everyday life. We’re proud to boast a diverse portfolio of highly-rated apps (seriously, check out all of our ratings in the App Store and Google Playstore. Read the comments!) which includes Editor’s Choice apps & games including Pic Stitch, Player FM, Dialog, SwiftScan, Stocks+, We Heart It, WeekCal, & more. Learn more about our apps at https://maplemedia.io/apps/.

Founded in 2017 by industry veterans from Google and Jam City and based in Los Angeles and Quebec, Maple Media is no run-of-the-mill startup. We’re backed by a $30M investment from Shamrock Capital, a Los Angeles-based private equity firm with a rich history of investing in media, entertainment, and communications. With our resources and ambitious, collaborative team, we are positioned for incredible growth and opportunity.

Maple Media is looking for an experienced and driven digital media marketer to join our Los Angeles-based team. This dynamic and exciting role will lead GTM strategy and marketing efforts for a brand new product launching in early 2022, implement & optimize paid marketing efforts. If you are highly data-driven, love to find creative ways to reach goals, and are excited about the mobile app & gaming industry, we want to talk to you!

About The Role: 
Develop marketing strategy & lead user acquisition efforts for upcoming product launch Implement & manage paid media campaigns across multiple platforms--paid social, UAC, TV, OOT, OOH, affiliate opportunities.
Monitor and optimize campaigns on a daily basis to improve KPIs.
Manage budgets across apps & channels to drive strong ROI.
Analyze & report on campaign performance Ideate, implement, and measure A|B tests to gain insights and improve KPIs.
Research & review audience targeting to discover opportunities to further optimize acquisition approaches.
Partner with designers to develop engaging creative assets, including video.
Keep current on advertising platform updates, including best practices and emerging trends in the online paid media space


About You: 
Minimum 3-5 years hands-on experience in digital media/performance marketing, including implementing & tracking campaigns across multiple platforms.
Experience building & measuring full-scale digital media campaigns, including Google UAC, paid social, broadcast, and OTT.
Well-versed in designing, implementing, and analyzing A|B tests.
Experience with platforms such as Google Analytics, AppsFlyer, Adjust, etc.
Strong analytical skills and capabilities; you can look at CPI, CPM, ROAS, and other key metrics to evolve strategy and increase conversions.
Strong data skills--you are comfortable downloading & manipulating large data sets to assess performance and uncover new opportunities.
High level of accuracy with sharp attention to detail Excellent oral and written communication skills.
Must be self-motivated and exceptionally organized, with the ability to follow through.
Able to manage several projects simultaneously and prioritize effectively. 
Desire to be a part of an early-stage team and work with urgency and high attention to detail in a startup environment.
Mobile app/games experience a plus
Culture and benefits:
Collaborative and supportive leadership and colleagues
Provide the opportunity to grow and develop your career
Offer an inclusive environment that encourages diverse perspectives and ideas
Deliver challenging and unique opportunities to contribute to the success of a transforming organization
Highly competitive pay
Offer comprehensive benefits  
Unlimited PTO
Flexible hours (because we know you can get work done, and also have a life outside of work)
A better work/life balance
$100 reimburse for office setup joins
Benefits with Talkspace (mental health) 
OneMedical membership ($250) 
1X / month fun team activity (magical castle, going bowling Roosevelt hotel, volunteer event in Malibu, escape rooms, whiskey tastings, magician)
Holiday party
Global team offsite: fly in from from around world
Reimbursement for work related courses