Manager, Ad Operations & Yield
Los Angeles, CA /
Maple Media is an innovative mobile media and technology company that acquires and operates category-leading apps that entertain, empower productivity, and enrich everyday life. We’re proud to boast a diverse portfolio of highly-rated, super-popular apps, (seriously—check out our ratings in the App Store & Google Play), which includes Editor’s Choice apps & games like Pic Stitch, Player FM, Dialog, SwiftScan, Stocks+, We Heart It, WeekCal & more.
Founded in 2017 by industry veterans from Google and Jam City and based in Los Angeles and Quebec, Maple Media is no run-of-the-mill startup. We’re backed by a $30M investment from Shamrock Capital, a Los Angeles-based private equity firm with a rich history of investing in media, entertainment, and communications. With our resources and ambitious, collaborative team, we are positioned for incredible growth and opportunity.
We offer highly competitive compensation packages, full benefits, unlimited PTO, flexible hours for better work/life balance, amazing colleagues, and an opportunity to shape our future—and yours.
The right candidate for this role is familiar with mobile and desktop ad tech and operations, can work with product teams to get new ad networks live, optimize existing waterfalls and formats to maximize revenue, partner over the phone, email and Slack with account teams from the largest ad platforms (Google, Facebook, etc.), and learn and adapt quickly as we rapidly acquire and update new apps. This is also a highly analytical role, requiring significant attention to detail to identify opportunities and to inform optimizations. This role is a great fit for someone who is looking to work across a diverse collection of premium digital properties, have strategic oversight and ownership, expand their people management experience, and to become an even stronger expert in mobile and desktop ad tech.
Build: Set up new ad units and ad networks within our mediation stack
Execute: Work in lock step with our product, engineering and management team to advise on new ad networks, new ad formats, and to update and optimize all existing inventory
Test: Test and validate integrations in partnership with Product, Eng and QA teams
Partner: Collaborate on a daily basis with account teams from top digital ad platforms on the phone, slack and email to understand our performance, optimize our inventory and try new products
M&A: Help onboard newly acquired businesses to our portfolio and ad platform
Manage: Manage, mentor and train junior ad ops team members
Collaborate: Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns
Advise: Act as the ad tech point of contact for internal teams
Track Trends: Closely follow mobile ad tech news and updates, to keep up with a quickly changing and evolving ecosystem and to identify new opportunities; including beta products and new formats
~5 years of prior experience in an ad operations, yield operations and publisher (sell side) programmatic ad experience
-Extensive experience setting up new desktop and mobile (SDK) ad network integrations, from evaluation of a new network, to working with developers and product teams, and getting the new ad network live
-Prior experience with mobile and desktop ad platforms, including MoPub, Applovin MAX, Google Ads Manager, AdMob, Facebook Audience Network, Amazon TAM
-Manage day to day and week to week relationships with key ad partners, including Twitter, Google, Amazon, Facebook, Snap and other major ad platform teams
-Familiarity with all types of inventory and ad formats and typical CPMs, able to consult on what formats and what places and what networks create the highest revenue opportunity Ability to assess and optimize waterfalls
-Familiarity with header bidding / advanced bidding technology, solutions and setup
-Experience managing and training ad ops analysts
-Excellent knowledge of Excel and other data & analytics tools that relate to Ad Ops and campaign management
-Proven characteristics of consistent accuracy and attention to detail
-Motivated, energetic team player
-Strong multi-tasking and organizational capabilities, able to prioritize
-Open to buy side candidates interested in learning sell side, or primarily desktop focused candidates interested in diving into mobile