Sr. Manager, User Acquisition

Los Angeles, CA /
Marketing /
Maple Media is an innovative mobile media and technology company that acquires and operates category-leading apps that entertain, empower productivity, and enrich everyday life. We’re proud to boast a diverse portfolio of highly-rated, super-popular apps, (seriously—check out our ratings in the App Store & Google Play), which includes Editor’s Choice apps & games like Pic Stitch, Player FM, Dialog, SwiftScan, Stocks+, We Heart It, WeekCal & more. 

Founded in 2017 by industry veterans from Google and Jam City and based in Los Angeles and Quebec, Maple Media is no run-of-the-mill startup. We’re backed by a $30M investment from Shamrock Capital, a Los Angeles-based private equity firm with a rich history of investing in media, entertainment, and communications. With our resources and ambitious, collaborative team, we are positioned for incredible growth and opportunity. 
We offer highly competitive compensation packages, full benefits, unlimited PTO, flexible hours for better work/life balance, amazing colleagues, and an opportunity to shape our future—and yours.

Title: Senior Manager, User Acquisition 

Maple Media is looking for an experienced and driven user acquisition marketer to join our Los Angeles-based team. This dynamic and exciting role is focused on developing, launching, monitoring, and optimizing paid marketing efforts across multiple channels. The ideal candidate is highly data-driven, looks for creative ways to reach goals, and is excited about the mobile app & gaming industry. 

About The Role: 
Execute and manage paid media campaigns across core paid acquisition channels to support a variety of apps in the Maple Media portfolio 
Build and grow campaign architecture to reach new audiences and drive down costs
Monitor and optimize campaigns on a daily basis to improve KPIs
Manage budgets across apps & channels to drive strong ROI Track, analyze, and report on campaign performance, notable insights, and identify future opportunities
Research & review audience targeting to discover opportunities to further optimize acquisition approaches identify and test new & emerging channels Ideate, implement, and measure A|B tests to gain insights and improve strategies
Partner with designers to develop engaging creative assets, including video
Collaborate with engineering/product as needed to audit dataflows, event & campaign tagging to ensure accurate reporting 
Keep current on advertising platform updates, including best practices and emerging trends in the online paid media space

About You: 
Minimum 5-7 years of hands-on experience in digital media/performance marketing, including implementing & tracking campaigns across multiple platforms
Personally managed budgets upwards of $1M in monthly ad spend
Strong command of business economics and relation to ad budgets and spend (CAC, LTV, ROAS, ARPDAU, payback window)Strong data skills--you are comfortable downloading and manipulating large data sets to assess performance and uncover new opportunities
Strong functional & technical understanding of attribution and UA tech stack including MMPs (Adjust, AppsFlyer, etc.)
Proven ability to adhere to budgets to meet business goals High level of accuracy with sharp attention to detail, initiative, and follow-through
Excellent oral and written communication skills
Must be self-motivated, exceptionally organized, able to manage several projects simultaneously and prioritize effectively 
Desire to be a part of an early-stage team and work with urgency and high attention to detail in a startup environment
Mobile app/games experience
Bachelor’s Degree or relevant work experience required