Product Marketing Manager (Mobile)

Los Angeles, CA /
Marketing /
Maple Media is an innovative mobile media, advertising, and technology company that acquires and operates category-leading apps that entertain, empower productivity, and enrich everyday life. We’re proud to boast a diverse portfolio of highly-rated apps (seriously, check out all of our ratings in the App Store and Google Playstore. Read the comments!) which includes Editor’s Choice apps & games including Pic Stitch, Player FM, Dialog, SwiftScan, Stocks+, We Heart It, WeekCal, & more. Learn more about our apps at

Founded in 2017 by industry veterans from Google and Jam City and based in Los Angeles and Quebec, Maple Media is no run-of-the-mill startup. We’re backed by a $30M investment from Shamrock Capital, a Los Angeles-based private equity firm with a rich history of investing in media, entertainment, and communications. With our resources and ambitious, collaborative team, we are positioned for incredible growth and opportunity.

Maple Media is looking for a Product Marketing Manager, Lifecycle with experience in mobile Apps / Games to join our Los Angeles based team. This role is focused on establishing and elevating our product marketing tools, technology and strategy to rapidly grow our portfolio of app businesses, with a focus on apps with subscription revenue models.

The idea candidate will have 5+ years experience working on mobile apps / games, a track record of growing engagement and revenue, be familiar with digital performance marketing and understand subscription revenue models. This is a high visibility role on a strategic function in Maple Media's 2021 strategy, with large opportunities for role and team expansion, and exposure to the leadership team.

Key Responsibilities:
Identify technical needs and gaps in our marketing tech stack, then collaborate with product and development teams to implement tools and technology
Create and execute brand development and growth strategies for our subscription app businesses
Develop funnels and KPI tracking for individual apps to evaluate and optimize performance to maximize subscription growth
Manage and scale our standardized analytics taxonomy, in collaboration with broader marketing team
Establish CRM (push, email, in-app) marketing functionality to drive engagement, upsells and greater retention
Cross functionally collaborate with product, design, QA, tech and ads / BI organization to elevate and grow our businesses
Help onboard new acquisitions and develop new marketing strategies for each mobile app & game company we acquire

5+ years of experience in product marketing for mobile app or mobile game products
Deep knowledge of the mobile app marketing tech stack, including push notifications, app install attribution, analytics platforms, deep linking, ASO, subscription, and email
Experience working with a customer engagement platform, including Braze, LeanPlum, Iterable, MoEngage, Clevertap or similar
Excellent written and oral communication skills, you understand and empathize with users and know what they want and why our products create value for them
Eye for brand building, establishing brand loyalty and trust and designing key screens and ad creative to build relationships and drive conversion
Strong analytical skills and capabilities; you can look at CPI, CPM, ROAS, DAU, and other key metrics to determine cause and effect to build strategy to grow KPIs and revenue
Strong influencing and leadership skills; effective cross-functional collaborator and project lead, especially able to work with technical teams to build out our marketing tech stack
Familiarity working in App Store Connect and the Google Play Developer Console
Desire to be a part of an early-stage team and work with urgency and high attention to detail in a startup environment
A passion for mobile apps / games, you check the App Store daily and are always trying out new apps & games - we’ll ask you to share some of your recent favorites
Culture and benefits:
Collaborative and supportive leadership and colleagues
Provide the opportunity to grow and develop your career
Offer an inclusive environment that encourages diverse perspectives and ideas
Deliver challenging and unique opportunities to contribute to the success of a transforming organization
Highly competitive pay
Offer comprehensive benefits  
Unlimited PTO
Flexible hours (because we know you can get work done, and also have a life outside of work)
A better work/life balance
$100 reimburse for office setup joins
Benefits with Talkspace (mental health) 
OneMedical membership ($250) 
1X / month fun team activity (magical castle, going bowling Roosevelt hotel, volunteer event in Malibu, escape rooms, whiskey tastings, magician)
Holiday party
Global team offsite: fly in from from around world
Reimbursement for work related courses