Product Marketing Manager (Mobile)

Los Angeles, California, United States /
Marketing /
This is a remote role within the Los Angeles area.

Maple Media is an innovative mobile media and technology company that acquires and operates category-leading apps that entertain, empower productivity, and enrich everyday life. We’re proud to boast a diverse portfolio of highly-rated, super-popular apps, (seriously—check out our ratings in the App Store and Google Play), which includes Editor’s Choice and Apple’s App of the Day apps and games like Pic Stitch, Player FM, Dialog, SwiftScan, Stocks+, We Heart It, WeekCal and more. 

Founded in 2017 by industry veterans from Google and Jam City and based in Los Angeles and Quebec, Maple Media is no run-of-the-mill startup. We’re backed by a $30M investment from Shamrock Capital, a Los Angeles-based private equity firm with a rich history of investing in media, entertainment, and communications. With our resources and ambitious, collaborative team, we are positioned for incredible growth and opportunity. 

We offer highly competitive compensation packages, full benefits, unlimited PTO, flexible hours for better work/life balance, amazing colleagues, and an opportunity to shape our future—and yours.

Maple Media is looking for a Product Marketing Manager, Lifecycle with experience in mobile Apps / Games to join our Los Angeles based team. This role is focused on establishing and elevating our product marketing tools, technology and strategy to rapidly grow our portfolio of app businesses, with a focus on apps with subscription revenue models.

The ideal candidate will have 5+ years experience working on mobile apps / games, a track record of growing engagement and revenue, be familiar with digital performance marketing and understand subscription revenue models. This is a high visibility role on a strategic function in Maple Media's 2021 strategy, with large opportunities for role and team expansion, and exposure to the leadership team.

What’s so exciting about joining the Marketing team at Maple Media right now? 

•You’ll have real ownership over your area of expertise, to define strategy & process.
•You’ll get to work on and impact a diverse set of top-rated mobile apps & games.
•You’ll get to partner with bright & dynamic individuals who learn from and challenge each other (and make each other laugh).

About the role:

• Identify technical needs and gaps in our marketing tech stack, then collaborate with product and development teams to implement tools and technology.
• Create and execute brand development and growth strategies for our subscription app businesses.
• Develop funnels and KPI tracking for individual apps to evaluate and optimize performance to maximize subscription growth.
• Manage and scale our standardized analytics taxonomy, in collaboration with broader marketing team.
• Establish CRM (push, email, in-app) marketing functionality to drive engagement, upsells and greater retention.
• Cross functionally collaborate with product, design, QA, tech and ads / BI organization to elevate and grow our businesses.
• Help onboard new acquisitions and develop new marketing strategies for each mobile app & game company we acquire.

Desired skills and experience:

• 5+ years of experience in product marketing for mobile app or mobile game products.
• Deep knowledge of the mobile app marketing tech stack, including push notifications, app install attribution, analytics platforms, deep linking, ASO, subscription, and email.
• Experience working with a customer engagement platform, including Braze, LeanPlum, Iterable, MoEngage, Clevertap or similar.
• Excellent written and oral communication skills, you understand and empathize with users and know what they want and why our products create value for them.
• Eye for brand building, establishing brand loyalty and trust and designing key screens and ad creative to build relationships and drive conversion.
• Strong analytical skills and capabilities; you can look at CPI, CPM, ROAS, DAU, and other key metrics to determine cause and effect to build strategy to grow KPIs and revenue.
• Strong influencing and leadership skills; effective cross-functional collaborator and project lead, especially able to work with technical teams to build out our marketing tech stack.
• Familiarity working in App Store Connect and the Google Play Developer Console.
• Desire to be a part of an early-stage team and work with urgency and high attention to detail in a startup environment.
• A passion for mobile apps / games, you check the App Store daily and are always trying out new apps & games - we’ll ask you to share some of your recent favorites.

The Recruiting Process:

After the initial screening process with our recruiting team and the hiring manager, we’ll invite you to 2-3 interviews with other members of the marketing team, including your potential peers and senior management. This is an opportunity to get to know each other and identify if the role is aligned with your skillset and career goals. Typically, candidates we move forward with understand their career goals and have spent a few minutes reviewing our products and the caliber of our team on LinkedIn to get a sense of who we are and what we do. 

The interviews may be held remotely or in person, and include some behavioral and problem-solving questions. We may follow up with a take home assignment that lets you show off your skillset. This exercise doesn’t require any prior company specific knowledge, should take no more than a few hours to complete and is representative of the work we do every day. We also typically check 1-2 references from former managers to hear about your impact firsthand from someone you’ve worked with, especially to confirm fit with our culture and ability to drive impact in a fast paced startup environment. We also will make time for any and all questions you have about the role, your impact and trajectory, should you join our team.  

Maple Media is an equal opportunity employer. We do not discriminate based upon race, religion, color, ancestry, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, age, disability. We are committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations, please let us know.
What we offer: 

Hybrid work environment: With a team spanning from Los Angeles to Quebec, and  dotted across the globe, we offer remote work options—along with hybrid options for team members who live in the Los Angeles area. 
Unlimited PTO: It’s important to take time to recharge. We understand that being relaxed, refreshed, and re-energized has positive effects on our minds and our work. 
Health & Wellness Benefits: Health is wealth! We are pleased to offer a full range of benefits to support your physical and mental health, including OneMedical, Talkspace, Teledoc & more.
401(k) with 3.5% match: We are excited to provide a meaningful benefit to help you invest in your future.
Spot bonuses & performance bonuses: It’s simple: we value your work and effort and believe it should be acknowledged and rewarded. 
Quarterly wellness & professional growth stipends: Team members can use at their discretion for anything wellness (gym membership, Peloton subscription, etc.) and professional growth-related. 
Real-time performance feedback and coaching: We value being lifelong learners. Teammates are given hands-on feedback along with constructive coaching–we are always cheering you on. 
Autonomy: Be the owner of your efforts. From day one you will be trusted to tackle your responsibilities independently and with real ownership. 
A fun & dynamic team atmosphere: You will be surrounded by some of the most knowledgeable and fun people in the industry! We have weekly & monthly remote and in-person events to help us connect on a personal level outside of work. 

What we look for: 

Integrity: We aim for excellence in all that we do. We value trust, honesty and transparency across our flat organization.
Diversity: Let’s face it, all great minds don’t think alike. Our unique perspective shapes the diverse portfolio of products we design. 
Innovation: We’re in the business of pushing limits and writing new roles for the subscription app economy and we thrive off of big ideas.
Curiosity: We believe that curious minds fuel innovation. We iterate on the way we work–we care more about the why, not the how.
Team oriented mindset: We believe everyone brings their unique gifts and talents to the table to build an amazing, diverse team full of different skill sets. We believe in cheering each other on, being there for help without question and endless encouragement.