Senior Lifecycle Marketing Manager
Los Angeles, California, United States /
Marketing /
Full-time
/ Hybrid
Maple Media is looking for a curious and creative lifecycle marketing expert to join our Los Angeles-based team. This role will develop, execute, and optimize multichannel lifecycle marketing strategies to target users across our portfolio of digital apps. The ideal candidate thrives in a fast-paced environment, is curious & inquisitive, welcomes challenges, and is excited about the mobile app & gaming industry.
About the role:
• Own, implement and analyze multi-channel marketing campaigns, including triggered automation, lifecycle series, and ad hoc messages
• Identify opportunities and develop new email series to increase user engagement, conversion, and cross-promote apps
• Manage email database, create and implement segmentation strategies to optimize user targeting
• Conduct A|B tests to gain insights and optimize efforts, including segmentation, personalization, content, send time
• Own the email QA process, including proofreading for clarity, grammar, deep links, landing pages, etc.
• Collaborate with marketing & product teams to develop messaging and content, including promotional offers
• Partner with marketing designers to develop email templates & creative assets
• Track, analyze, and report on lifecycle-driven revenue, campaign performance metrics, user segments, & A|B test results
Desired skills and experience:
• 5-7 years experience in multichannel lifecycle marketing (email, push, SMS, in-app)
• Must have hands-on experience with customer engagement platforms (Leanplum, Clevertap, Braze, or similar)
• Proficiency in HTML/CSS and email template implementation
• Solid understanding of data privacy legislation, including GDPR, CCPA, CASL, and the changing privacy landscape
• Strong ability to analyze key metrics to inform strategy and improve KPIs
• Ability to understand & empathize with users and know what they want and how our products create value for them
• Self-motivated and exceptionally organized
• Exceptional communication skills—is able to concisely explain campaign methodology and report on performance to the Leadership team
• Able to manage several projects while maintaining sharp attention to detail
• Desire to be a part of an early-stage team, to work with urgency and high attention to detail in a vibrant startup environment
• Mobile apps/games experience
The U.S. base salary range for this position is $100,000 - $150,000 base salary per year, plus bonus/commission opportunities and benefits. Our salary ranges are determined by role and level.
