Senior Manager, Public Relations

Los Angeles, California, United States /
Marketing /
/ Hybrid
Maple Media is looking for an experienced and driven public relations manager to join our Los Angeles-based team. Reporting to the VP of Marketing, this role will develop & execute strategies to secure favorable coverage for our portfolio of digital apps and elevate the company profile. The ideal candidate is passionate about creating stories, can find all the angles to spin a strong story, has established relationships with journalists & tech publications, and is excited about the mobile app & gaming industry. 

What’s so exciting about joining the Marketing team at Maple Media right now? 

•You’ll have real ownership over your area of expertise, to define strategy & process.
•You’ll get to work on and impact a diverse set of top-rated mobile apps & games.
•You’ll get to partner with bright & dynamic individuals who learn from and challenge each other (and make each other laugh).

About the role: 

• Define, develop, and manage public relations & communications strategy
• Craft and pitch stories to consumer & business press, field inbound media inquiries
• Develop and strengthen relationships with relevant journalists across tech, trade, & mainstream media
• Build relationships with thought leaders to increase industry awareness
• Draft compelling written materials, including press releases, pitches, media communications, exec bios, thought-leadership pieces, and whitepapers
• Identify relevant awards & event opportunities, draft submissions
• Secure speaking engagements, interviews, and media appearances for senior leadership and provide detailed interview prep materials
• Evaluate opportunities for partnerships on an ongoing basis
• Detailed project management including timelines, deliverables, tracking, and performance
• Monitor, measure, and report on PR campaign performance

Desired skills and experience: 

• Minimum 5-7 years public relations experience at an agency or in-house
• Established relationships with reporters & outlets and possess an extensive media list relevant to the mobile app/tech industry
• Successful track record of developing and delivering effective communication strategies
• Exceptional copywriting skills—communicative and articulate, with the highest level of professionalism
• Maintains a high sense of urgency with sharp attention to detail
• Self-motivated and exceptionally organized, thrives in a fast-paced environment
• Skilled at managing multiple projects and delivering on time
• A solid understanding of current trends in tech & mobile apps, marketing, PR, media relations, advertising, and social media.
• Understands how to leverage social platforms to amplify earned & owned media Startup experience a major plus
• Experience managing an external PR agency is a big plus

The Recruiting Process:

After the initial screening process with our recruiting team and the hiring manager, we’ll invite you to 2-3 interviews with other marketing team members, including your potential peers and senior management. This is an opportunity to get to know each other and identify if the role is aligned with your skillset and career goals. Typically, the candidates we move forward with understand their career goals and have spent a few minutes reviewing our products and the caliber of our team on LinkedIn to get a sense of who we are and what we do. 

The interviews may be held remotely or in person, and include some behavioral and problem-solving questions. We may follow up with a take-home assignment that lets you show off your skillset. This exercise doesn’t require any prior company-specific knowledge, should take no more than a few hours to complete, and is representative of the work we do every day. We also typically check 1-2 references from former managers to hear about your impact firsthand from someone you’ve worked with, especially to confirm fit with our culture and ability to drive impact in a fast-paced startup environment. We also will make time for any and all questions you have about the role, your impact, and your trajectory, should you join our team.  

Maple Media is an equal-opportunity employer. We do not discriminate based upon race, religion, color, ancestry, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, age, or disability. We are committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations, please let us know.

The U.S. base salary range for this position is $100,000 - $150,000 plus bonus opportunities and benefits. Our salary ranges are determined by role and level.