Senior Content Marketing Specialist

Toronto, Ontario /
Marketing /
Full Time
/ Remote
Noibu is Canada’s Capital city’s fastest growing technology company.  We help brands recover millions of dollars in lost sales every day by helping them detect, manage and resolve critical errors on their online store. You may have heard of some of our customers like Levi’s, Champion, Air Transat, Guess, and Jelly Belly.

The tenet of our culture has been ‘People First’ from Day 1. Our Employee Satisfaction Survey scores have consistently been the highest in our city year over year and this year has been no exception! We’re the highest scoring scaling company with a score of 97/100 in Invest Ottawa’s portfolio🥇

About the team and/or role:
We are seeking a Senior Content Marketing Specialist to join our team! The ideal candidate will have experience in B2B SaaS full-funnel content production and execution, a deep understanding of content strategy and planning, and the ability to show meaningful/impactful business results through their content.

In this role, you will work closely with the Senior Growth Marketing Manager and external agencies to develop, plan, and execute a variety of content types.

What you'll be doing:

    • Supervise all stages of content production, from planning and writing to publishing.
    • Develop and execute a full-funnel short-term and long-term content calendar.
    • Conduct keyword research and implement SEO strategies to optimize content for organic traffic and keyword ranking.
    • Monitor the performance and analytics of our content at each stage of the marketing funnel.
    • Create a wide array of different content types, including blogs, emails, eBooks, landing page + Ad copywriting, case studies, infographics, social posts, etc.
    • Optimize existing content for brand voice, topic relevance, and optimization opportunities.
    • Manage and plan content distribution via organic channels, including social media marketing.
    • Conduct competitor and market research to draw insights to improve and optimize content.
    • Maintain and improve on Noibu’s current WordPress CMS.

What you've done before:

    • 3-5 years of experience in B2B SaaS full-funnel content production.
    • Excellent writing and editing skills, with the ability to create high-quality content that resonates with a B2B audience of various business types and roles.
    • Strong project management skills, with the ability to manage multiple projects and deadlines.
    • Knowledge of SEO best practices and the ability to optimize content for search engines.
    • Proficiency in performing keyword, competitor and market research.
    • Proven ability to drive organic traffic and keyword ranking through content production.
    • Experience using analytics and data to measure the success of content marketing initiatives and continuously improve results. Using tools such as Google Analytics, Ahrefs, SEMRush, and Google Search Console.
    • Experience with content management systems (i.e. Wordpress), email marketing platforms (i.e. Hubspot), and organic social media distribution and analytics (i.e. LinkedIn).
    • Design skills are a bonus, including the ability to use Canva and/or Figma.
Why should you consider Noibu?

🦄 We’re working to be Ottawa’s next Unicorn
Noibu is going to impact billions of shoppers. By joining our small team on the ground floor, you have the opportunity to do something amazing with us and grow more than you even realize is possible. 

💰 Compensation
We're a pay for impact company that is striving to lead the market in regards to compensation. Outside of your base salary, you have access to our Employee Stock Option Plan and potential variable pay or bonus arrangements. 

🕰️ Unlimited Time Off & Flexible Working Style
In addition to unlimited time off, we enforce an annual minimum of 3 weeks for all employees and have a company wide holiday shut down every year. Our flexible working style means you get to work when and where you want.

🦷 Benefits from Day 1
Imagine having to wait 3 months into your new job to go to the dentist? Never at Noibu. We hired you. We believe in you, and everyone gets access to all benefits, perks, and allowances from their first day with us 🤝

🎉 Fun & Engagement
Lots of companies preach having fun, but we seriously do walk the walk. Think things like Monthly Company-Wide & Team-Specific Socials, frequent post-work Happy Hours, and a MAJOR annual Holiday Party 🎄

...Plus much, much more.

If you have experience that’s close to what we outlined but think you might be missing a couple of things, apply anyway! 🚀 What’s the worst that could happen? Noibu looks for people with exceptional potential, and we know that this takes many forms.

At Noibu, we are committed to building and fostering an environment where our employees feel included, valued, supported, and heard. We strongly encourage applications from Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. If you require any accommodations, please notify us and we will ensure you can participate fully and equally during the recruitment and selection process. 

We encourage all applicants to indicate their preferred pronouns on their application (e.g. she/her/hers, he/him/his, they/them/theirs, etc).