Senior Demand Generation Marketing Manager
Toronto, Ontario
GTM – Marketing /
Full Time /
Hybrid
Noibu is Canada’s Capital city’s fastest-growing technology company. We help brands recover millions of dollars in lost sales every day by helping them detect, manage and resolve critical errors on their online store. You may have heard of some of our customers like Louis Vuitton, Cartier, Mont Blanc, Air Transat, and Guess Jeans.
We're a dedicated team, driven by 4 values; Customer Obsession, Quality, Results-Oriented and Accountability. We've been recognized in 2023 as the Globe and Mail's 8th Fastest Growing Company, 12th in Deloitte Technology Fast 500, #2 in Canada for Deloitte's Fast 50 in Technology, #4 on Forbes Canada's Best Startup Employers and are Great Place to Work Certified in Canada. If you're interested in joining a team poised for greatness, we hope you'll apply!
As a Senior Demand Generation Marketing Manager at Noibu, you'll be the driving force behind our strategy to boost customer acquisition, engagement, and revenue growth. Your playground includes crafting and executing innovative marketing initiatives, focusing on channels that resonate with our ecommerce personas. We're handing you the keys to the growth engine - your ownership and accountability will be pivotal in executing end-to-end campaigns, ensuring their success and impact.
In this role, you'll be the architect of cross-functional collaboration, working directly with the Director of Marketing, Content Marketing Manager, Design support and Sr. Product Marketing Manager to drive marketing sourced pipeline and revenue.
**Please note: this role is hybrid in Toronto. While Noibu is Ottawa-based, we have a co-working space in downtown Toronto for the marketing team, and the expectation is that this candidate will work hybrid from this office.**
What you'll be doing:
- Identifying and prioritizing key growth channels, utilizing a data-driven approach to optimize performance continually.
- Working closely with the Director of Marketing and GTM functions to develop and implement DG + Growth marketing strategies aligned with business objectives.
- Owning and executing paid media campaigns aligned with distinct business objectives on platforms such as LinkedIn, Reddit, and Google Ads is essential. Proficiency in orchestrating diverse campaigns and adept management of paid ads budgets are crucial.
- Comfortable with the likes of supporting organic growth, email marketing, data analysis, CRO, and growth hacking initiatives.
- Planning and execute targeted campaigns to acquire high-value B2B customers.
- Implementing and optimizing event marketing, paid media advertising, content distribution, and other customer acquisition tactics.
- Leveraging AI tools to streamline and accelerate workflows, enhance decision-making, and scale demand generation efforts across channels. Apply AI across content, targeting, analysis, and automation to drive smarter, faster growth.
- Conducting A/B testing and analyzing user behaviour to improve conversion rates across marketing channels.
- Enhancing and take charge of refining the conversion process and the buyer's journey on our website.
- Analyzing marketing performance towards company goals and individual key performance indicators (KPIs).
- Providing actionable insights through data analysis and reporting, contributing to ongoing strategy refinement.
- Collaborating with the sales team and refining marketing initiatives to improve sales enablement, streamline sales velocity and processes, and increase efficiency.
Who you are:
- A full-stack demand generation marketer with 4+ years in B2B SaaS, comfortable running the playbook and rewriting it.
- You’ve built multi-channel campaigns that drive revenue results, not just leads. That includes paid media, events, email, co-marketing, you name it.
- You have proven experience owning and scaling event marketing (i.e. micro-events, executive roundtables, tradeshows, etc.)
- You’re scrappy and strategic: just as happy tweaking targeting in LinkedIn Ads as mapping out next quarter’s growth strategy.
- You move fast, test constantly, and use AI tools to boost speed without losing quality.
- You take ownership seriously. You don’t wait for direction, you create momentum.
- You collaborate closely across teams to drive aligned and measurable outcomes.
What you'll be measured on:
- ICP leads and Opportunities generated
- Pipeline sourced
- Closed Won Revenue (ARR)
- Paid media campaign engagement, conversion rates and ROI
Why should you consider Noibu?
🦄 We’re working to be Ottawa’s next Unicorn
Noibu is going to impact billions of shoppers. By joining our small team on the ground floor, you have the opportunity to do something amazing with us and grow more than you even realize is possible.
💰 Compensation
We're a pay-for-impact company that is striving to lead the market in regard to compensation. Outside of your base salary, you can access our Employee Stock Option Plan and potential variable pay or bonus arrangements.
🕰️ Unlimited Time Off & Flexible Working Style
In addition to unlimited time off, we enforce an annual minimum of 3 weeks for all employees and have a company-wide holiday shutdown yearly. Our flexible working style means you get to choose the hours that work best for you.
🦷 Benefits from Day 1
Imagine waiting 3 months into your new job to go to the dentist. Never at Noibu. We hired you. We believe in you, and everyone gets access to all benefits, perks, and allowances from their first day with us 🤝
🎉 Fun & Engagement
Many companies preach having fun, but we seriously do walk the walk. Think things like Monthly Company-Wide & Team-Specific Socials, frequent post-work Happy Hours, and a MAJOR annual Holiday Party 🎄
...Plus much, much more.
If you have experience close to what we outlined but think you might be missing a few things, apply anyway! 🚀 What’s the worst that could happen? Noibu looks for people with exceptional potential, and we know that this takes many forms.
At Noibu, we are committed to building and fostering an environment where our employees feel included, valued, supported, and heard. We strongly encourage applications from Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. If you require any accommodations, please notify us, and we will ensure you can participate fully and equally during the recruitment and selection process.
We encourage all applicants to indicate their pronouns on their application (e.g. she/her/hers, he/him/his, they/them/theirs, etc).
